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Lamborghini has
opened two dealerships in Mexico, establishing the
sports car manufacturer’s presence in the Latin American
country with its first official franchised locations.
Lamborghini Mexico City opened for business on 26 October
as the first official Lamborghini dealership in Mexico,
situated on one of the city’s most frequented streets,
Insurgentes Sur, where it will serve the growing local
luxury market. The Mexico City opening has been followed
by Lamborghini Monterrey on 27 October in the so-called
“Beverly Hills of Latin America,” in the municipality of
San Pedro, Nuevo León.
VIPs including politicians and guests from Mexico’s
racing, sports, business and arts sectors joined
Automobili Lamborghini personnel at the official opening
in Mexico City.
“These new dealerships represent Lamborghini’s
commitment to expanding our presence in North America,”
says Stephan Winkelmann, President and CEO of
Lamborghini. “Our Mexican clients love the brand for its
unique values of being extreme, uncompromising and
unmistakably Italian.”
The two dealerships are owned and operated by Martin
Josephi Wellmann, a 40-year veteran of the automotive
industry, who previously served as President and CEO of
Volkswagen of Mexico, and then branched out into the
manufacture, import and sale of luxury vehicles. His son
Martin Josephi Pacheco, who worked with Josephi Wellmann
and for Daimler AG, will serve as Commercial Manager of
the dealerships.
“We are excited to be working with Lamborghini and
honored to be selected to create a dealer network in
Mexico,” said Josephi Wellmann. “We are confident that
both Mexico City and Monterrey will embrace and grow
with the Lamborghini brand.” Both the Mexico City and
Monterrey dealerships will operate as solus Lamborghini
franchise locations, with full sales and services
facilities.
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