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Lancia is to be the main sponsor of the
World Summit of Nobel Peace Laureates this
year. After Paris two years ago and Berlin
last year on the occasion of the
celebrations for twenty years from the fall
of the wall (above), this year the eleventh
edition of the Summit will take place from
today until Sunday (12 to 14 November) at
Hiroshima to remember the 65th anniversary
of the two atomic bombs dropped on Japan. |
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Lancia is continuing to follow a marketing path which
has led the brand into the world of social issues and
associated sponsorship and that continues with its
backing for the World Summit of Peace Laureates this
weekend in Hiroshima. This strategy is demonstrated by
Lancia's support for “Mandela Day” and the creation of
the Richard Gere commercial about Tibet and the web site
“Your Face For Freedom”, dedicated to these issues.
Lancia is to be the main sponsor of the World Summit of
Nobel Peace Laureates this year. After Paris (2008) and
Berlin (2009, on the occasion of the celebrations for
twenty years from the fall of the wall), this year the
eleventh edition of the Summit will take place from
today until Sunday (12 to 14 November) at Hiroshima to
remember the 65th anniversary of the two atomic bombs
dropped on Japan. Taking their cue from precisely this
tragic event, the Nobel Peace Laureates will consider
the delicate issue of nuclear arms and disarmament.
Many key international figures engaged in the struggle
to attain the disarmament of major world powers will be
present at the event in Japan. Among these will be Nobel
Laureates Mikhail Gorbachev, Frederik Willem De Klerk,
Lech Walesa and the Dalai Lama. In addition to many
guest of honour and Japanese institutions, the
footballer Roberto Baggio will be named peace
personality 2010.
Also, like last year, Lancia has made a film to give a
voice to the cause of Aung San Suu Kyi, Nobel Peace
Laureate in 1991, interpreting the collective desire to
knock down the “walls of her prison”. The world premiere
of the film will be projected during the plenary session
which closes the Summit, to be broadcast subsequently by
various international television networks. The Dalai
Lama is making an extraordinary contribution this year
to the project and to the film, which ends with a
message of hope.
Finally, Lancia also launched the “Your Face For
Freedom” initiative, which supported the campaign to
release the Burmese Nobel Laureate last year, through
the Facebook social networking site. Until 10 December
2009 (date of the official Nobel Peace Prize award
ceremony), participants were able to replace their
Facebook profile picture with the “Aung San Suu Kyi Free
Now” image. The initiative can be seen at
YourFaceForFreedom.org where all replaced Facebook
profile pictures have been published on the Wall For
Freedom.
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