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Maserati foresees sales of its cars being
flat this year, having lost around 40
percent year-on-year during 2009 compared to
2008, according to CEO Harald J Wester
(above, at last year's Geneva Motor Show);
the Trident is however expecting to turn in
an operating profit for the year ended. |
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Maserati,
one of the biggest carmaking losers during the economic
recession, is expecting to see sales of its luxury
sports cars being flat this year, having lost around 40
percent year-on-year during 2009 compared to 2008,
according to CEO Harald J Wester. The Trident is however
expecting to turn in an operating profit for the year
just ended.
"We need to be
prepared to become significantly more profitable in 2010
with a sales level on par with that of 2009," Wester told
Auto Motor und Sport in an interview with the German
publication published last week.
The arrival of
the new convertible version of the GranTurismo, called the
GranCabrio, will boost the brand's sales next year as it
rolls out across the globe. Last week it was announced that
the GranCabrio would arrive in the showrooms in Australia
and New Zealand next month, and it is due to begin
deliveries in the UK during April. With strong continuing
demand for the GranTurismo, the convertible will be taking
up some slack due to sliding sales for the Quattroporte.
Introduced in 2003, the luxury flagship sedan has recently
found itself crowded in the market place by the arrival of a
string of rivals led out by the Porsche Panamera.
Wester, whose
main position is as the Chief Technical Officer of the Fiat
Group, has been CEO of the Maserati division since replacing
the outgoing Roberto Ronchi a year-and-a-half ago. Wester
has also held responsiblity for another of the Group's niche
divisions, Fiat's Abarth sport car unit, since January 2009.
He is however confident that the Trident can post an
operating profit for the year 2009 despite the huge drop in
sales, helped by reducing significant costs by chopped staff
numbers by 20 percent at the end of 2008. "By the end of
August we had a positive operating result of 6 million euros,"
Wester said in the interview. "We will be profitable for the
year as a whole as well."
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