Maserati is introducing
its partners at the leading Italian men's fashion show,
Pitti Uomo, this week, using the event to present
a selection of the best yachting and golf apparel,
casual footwear, leather bags and accessory creations.
Created with Vuarnet, Suprem and Pellemoda,
respectively, the Maserati brand products are being
showcased, until the event closes this evening at
Fortezza da Basso, Cortile Polveriera.
Guest of honour on the
Trident's stand is the Maserati GranCabrio, the first
Maserati four-seater convertible, an emblem of
sophistication, elegance and timeless style designed by
Pininfarina, but above all a car to be enjoyed in the
open-air, capable of evoking the joie de vivre
and the perfumes of the warm season that characterise
the Spring-Summer 2011 edition of Pitti Uomo.
Pitti Uomo
is the one of most comprehensive and dynamic events on
the men's fashion scene in Italy and is chosen year
after year by top clothing companies to present their
collections and special projects. Pitti Uomo is
dedicated this year to the theme of Design Watching,
from craftsmanship to contemporaneity, under the sign of
identity and innovation of the greatest names in men's
fashion. Historical roots and modernity, Italian spirit
and international appeal: all values perfectly expressed
by Maserati which can now - thanks to selected partners
- be worn as well as driven.
Vuarnet is official
supplier of the Italian, French, Russian and Romanian
skiing teams. Leading brand in its field, Vuarnet has
designed an outerwear range for Maserati with a great
look that is comfortable to wear and responds to the
needs of the most exigent sportsmen engaged on skiing
pistes, golf courses and regattas.
Despite its recent
establishment (the company was founded only in 2005),
Suprem is an expression of the best industrial tradition
of the Brenta district, near Padua, Italy. The
experimental research and manufacturing quality of
Suprem are well represented in the MC and Granturismo
sneakers.
Pellemoda,
consolidated partner of some of the most famous fashion
labels in the world, takes inspiration from the Tuscan
leather manufacturing tradition and combines the
expectations of customers and partners to produce
unique, timeless objects, such as bags, PC bags and
wallets, all with the Maserati signature.
