With the GranCabrio,
Maserati will provide one of the most glamorous and
stylish stars of the 2010 Australian International Motor
Show from 15-24 October) at Sydney’s Darling Harbour
Exhibition Centre. Supporting GranCabrio on the Maserati
stand will be the Maserati Quattroporte, the car that
has proven successful in a category it effectively
established; it has had other car makers rushing to
launch their own products in a bid to match the
Quattroporte’s performance, style, luxury and
exclusivity. But the Quattroporte remains both the car
that established this category and the benchmark against
which they must all be tested.
Founded in 1914, Maserati
built its reputation in Motorsport dominating
disciplines as diverse as the Targa Florio, the
Indianapolis 500 and, of course, Formula One, during its
history. Indeed, the Maserati 250F is often credited as
the greatest and the ultimate definition of a Formula
One car, competing from 1954 to 1960. It was behind the
wheel of a Maserati 250F that Juan-Manuel drove to
victory in the 1957 German Grand Prix at the Nürburgring
in what is usually described as the greatest Formula One
victory of all time. This success continues today with
the Maserati MC12 which is, if anything, not only
enjoying a competition career as long as the 250F but is
even more successful. Following its launch 2004, the
MC12 has won the FIA GT Championship in 2005
(Manufacturers and Drivers), 2006 (Team and Drivers),
2007 (Team, Manufacturers and Drivers), 2008 (Teams and
Drivers), 2009 (Team and Drivers) and in 2010 Maserati
and the MC12 are, once again, leading the Team and
Drivers’ title chases for the 2010 FIA GT1 World
Championship.
Building on this
remarkable motorsport record, Maserati has a long
history of performance cars that blend effortlessly the
high levels of on-road ability with a unique quality of
style and exclusivity that could only come from Italy.
In 2010 Maserati offers three models, the Quattroporte
luxury performance sedan, the GranTurismo four seat
coupe and the GranCabrio, Maserati’s first full four
seat convertible. Each has been acclaimed for their
style, performance and even the evocative sound they
produce.
Following its
Australian launch earlier this year, the GranCabrio is
now perfectly positioned to maximize the approaching
summer for drivers looking for the pinnacle of open top
motoring. The GranCabrio is as beautiful with its roof
up or stowed, a transition that takes just 28 seconds
and which may be achieved either from a button on the
console or via the key in the door lock. This is a true
four seater and has enough boot space for a set of golf
clubs, while every journey will be one taken in perfect
comfort with the ventilation and even the audio system
adjusting automatically with different settings for roof
up or roof down.
The Maserati
Quattroporte has built its reputation on providing a
combination of a car that is as dynamic, responsive and
exciting to drive as any sports car that carries the
legendary Maserati Trident badge, yet at the same time
is a spacious, luxurious saloon that can waft its
occupants across the city or across the country cocooned
in comfort. As if this apparent contradiction in
characters was not sufficient, Maserati has clothed the
Quattroporte in a body that is an all time automotive
design classic, one that is as handsome as it is sleek
and which has a hand crafted interior that could only
come from Italy.
The Maserati
GranTurismo has the ability to turn heads even when it
is not visible – the fiery crackle of its exhaust note
on over-run or its operatic bellow under acceleration,
turn heads as surely as its glamorous good looks. But
this is no show pony that has abandoned practicality for
appearance. This lustrous coupe is also a full four
seater, with a boot to match and its comfort and style
delivered with delicacy separate it decisively from its
heavy-handed rivals.
Nine million. That is
the number of trim and colour combinations it is
possible to have in each Maserati, so, theoretically,
every Maserati is different and tailored exactly to the
personal tastes and requirements of each owner. With
exclusivity the differentiator between Maserati and many
of its rivals, this combined with the fact that Maserati
badge will never be seen on any lesser car that the
Quattroporte, GranCabrio or GranTurismo enables Maserati
to ensure that its owners will always be in a rarefied
area of ownership and enjoying a reputation that has
been built on real achievement, past, present and,
without doubt, yet to come in the future.