Following a
torrid two year absence during which the famous Bertone
name very nearly vanished, the Italian design house will
be back in Geneva next month where it will unveil a
stunning new concept Alfa Romeo sports car, dubbed the
Pandion. Not only is Bertone heading back to the Swiss
Palexpo but Lilli Bertone, widow of Nuccio, is firmly
back in the driving seat having wrested back control of
failed Gruppo Bertone's design division, Stile Bertone.
It all adds up too a remarkable turnaround in fortunes
although the contract manufacturing arm, which caused
Bertone to be brought to its knees, has since been sold
off to Fiat Group.
Leading Italian
design houses Pininfarina and Stile Bertone, along with
Giorgetto Giugiaro, are all showing an Alfa Romeo-based
concept car on the occasion of the Geneva Motor Show to tie
in with Alfa Romeo's centenary. The former two are
presenting a spider and coupé respectively, both based on
the Alfa Romeo 8C Competizione sports car, while the latter
will unveil a berlina concept based on the new C-segment
Giulietta which will also debut in Geneva.
For Bertone this
will be the second project it has carried out focused on the
underpinnings and mechanicals of the Alfa Romeo 8C
Competizione sports car, just as two years ago it created
the B.A.T. 11 concept, a modern-day continuation of the
historically-admired Alfa Romeo-themed B.A.T. concept cars,
around the same platform and mechanicals. That car was in
fact born at the low point of Bertone's fortunes when it was
unable to afford a stand after more than half a century of
unbroken appearances at the Swiss motor show and instead the
distinctive B.A.T. 11 was unveiled at the AutoDeignNight
which took place during the show in downtown Geneva. Stile
Bertone, which was founded in 1972 by Nuccio Bertone and is
based in Caprie, just a few kilometres from Turin heading
into the Susa Valley, was then split away from the rump of
the Gruppo Bertone business which was at the time collapsing
under the loss of all its business by the contract
manufacturing division, and the design arm was temporarily
put into the hands of Marie-Jeanette Bertone.
However Lilli
Bertone, Nuccio's widow, is now firmly back in charge of
Stile Bertone having fought hard over the last two years to
save the family business and she has come out on top of a
bitter feud with her two daughters, Marie-Jeanne and
Barbara. With the contract manufacturing facilities at
Grugliasco having now been sold off by the administrators to
the Fiat Group, Stile Bertone, with its long and fabulous
history, is the key surviving element of the almost century
old Italian design and engineering house. "Back to Geneva
with a world première," says Lilli proudly, a lady who has
come a long way since Bertone last showed its wares in
Geneva in 2007. The new Alfa Romeo Pandion concept by
Bertone follows on from the design house's last work for
Alfa Romeo, the pretty GT Coupé, which is still in
production, albeit in small numbers.
The new Pandion
concept car is the first work from the pen of Stile
Bertone's new Design and Style Director Mike Robinson.
"After the sale to Fiat Auto of the production facilities in
Grugliasco, ensuring the employment of all employees, we
have regained full possession of the brand that was
developed by Nuccio in person," says Lilli. "We're back,
indeed we are on track to launch our centennial with a
completely new management team and be a leading services
company that is rapidly returning to its historic role as a
trend setter worldwide. These are not just words," she adds,
"as evidenced by the car [to be] presented in Geneva, a
workshop for technology and style that expresses these
ideas."
The Alfa Romeo
Pandion concept contains many elements of Bertone's recent
design language ably combined with the fresh sheet of paper
that comes from two years of upheaval and the influx of new
staff. The front end continues the recent theme of enlarging
the Alfa Romeo "heart" in a return to the brand's famous
past. The sweeping glasshouse which matches the rise and
fall of the side glass that stretches from wheel-to-wheel
brings both historic and bold new thinking to the equation
and - along with the use of steel - builds on Bertone's
highly-acclaimed Panda-based two-seat "Barchetta" concept
which was created for the Geneva Motor Show in 2007 to
celebrate the designer's 95th anniversary. Inside elements
of the Barchetta's clean, simple and tiny cabin and
dashboard are also much in evidence. The rakish design of
the Pandion also points towards the Mantide, the dramatic
and futuristic concept car styled by ex-Pininfarina design
chief Jason Castriota last year during a shortly period when
Stile Bertone was under the leadership of Marie-Jeanne
Bertone. The rear end is a new departure for Bertone, it
appears very busy in images and mildly reminiscent of Fiat
Brazil's recent FCC II 'buggy' concept.
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