First look at the 
						striking centre piece 'sculpture' display on the rolling 
						lawn in front of Goodwood House which at this year's 
						Festival of Speed will be centered on Alfa Romeo on the 
						occasion of its centenary. The sculpture has been 
						designed in the shape of Alfa Romeo's historic 'lucky' 
						racing logo, the 'Quadrifoglio', and is painted in the 
						brand's traditional colour, red.
						Each year the organisers 
						of the Festival of 
						Speed choose a marque to be represented in a dramatic 
						display on the circular lawn outside the famous house; in recent years Audi (2009), 
						Land Rover (2008) and Toyota (2007) have been featured.
						
						The Goodwood Festival of 
						Speed, which kicks off this coming Friday, will be one 
						of the high points of Alfa Romeo’s global centenary 
						celebrations, coming just days after the Italian marque 
						celebrated its official 100th birthday which was clocked 
						up last Thursday, June 24. There were several days of 
						festivities over last weekend in its birth city, Milan, 
						although they were disrupted by protestors and suffered 
						from poor organisation.
						In addition to the 
						main central installation outside Goodwood House, a 
						display of significant cars will be on show at the 
						Festival, that represent Alfa Romeo’s first 100 
						years. Included among these will be many cars never 
						before seen in the UK, direct from the marque’s 
						extensive Milan-based Museo Storico collection. 
						More than fifty 
						important Alfa Romeos will attend the 2010 edition of 
						the Festival of Speed this coming weekend, ranging from 
						immaculate examples of the pre-War P3, Monza, 12C-37 and 
						2900 B Le Mans, through to the 159 ‘Alfetta’, GTAm, Tipo 
						33, 185T, 164 Pro Car, and the unique V10-powered SE 
						048SP Group C prototype. On the tranquil lawns 
						of the Cartier ‘Style et Luxe’ concours d’elegance, 
						there will be a class of Alfa Romeo’s definitive pre-war 
						flagship, the 8C, including a beautiful 8C 2300 Zagato 
						Spider and 2900A Touring Spider, plus some stunning 
						concepts based on the race-derived Tipo 33.
						The new Alfa Romeo 
						Giulietta, which goes on sale in the UK this summer, 
						will make its UK public debut at the Goodwood event too, 
						forming a key part of the Alfa Romeo ‘showroom’ display 
						in the Festival exhibition area this weekend. The stand, 
						whilst showcasing the brand’s illustrious history, will 
						feature this new model, plus a selection of the current 
						Alfa Romeo product range. The new Giulietta will also be 
						displayed as part of the Goodwood ‘Moving Motor Show’ on 
						Thursday 1 July, giving British motorists their very 
						first opportunity to see the car and drive it up the 
						famous Goodwood Hill.