Tector, the new Iveco medium range truck for the Latin American market based on the Eurocargo, has been elected Truck of the Year 2010 by Autodata, one of the most important automotive sector specialist magazine in Brazil.

Tector, the new Iveco medium range truck for the Latin American market based on the Eurocargo, has been elected Truck of the Year 2010 by Autodata, one of the most important automotive sector specialist magazine in Brazil.

It is the third consecutive occasion in which the prize has been awarded to an Iveco product: the recognition handed to the Tector this year follows on from the Stralis which won two years ago (2007) and for the Daily 70C16 last year (2008). The choice of Tector was achieved by an internet survey launched by the magazine, whose readers praised the qualities of excellence in the vehicle in respect of economy, innovation and strength.

Designed on the basis of the European Eurocargo model and launched in late 2008, the vehicle has already enjoyed sales success in the medium-heavy vehicle segment (16 to 26 tonnes gvm),  increasing annual sales by 2 to 6 percent.

At the same time, Iveco has been recognised by Autodata magazine in terms of business management for its bold brand expansionist strategy in the Latin American truck market. The Latin American company has a long established history and is already well established in Brazil, Argentina and Venezuela but the goal is to further expand its actual commercial presence and sales in other countries of South America, such as Colombia, Peru, Chile, Costa Rica, Ecuador, the Dominican Republic and Uruguay. The goal of Iveco is to quadruple its total sales in Latin America  by 2012.