Following
the experience gained over the last two years, Iveco has
taken a further step into the world of the MotoGP World
Championship and into the Fiat Yamaha Team in
particular.
In addition to the role of Premium Supplier, Iveco now
becomes "Official Sponsor" of the Fiat Yamaha Team for
the season just about to begin with nine times World
Champion, Valentino Rossi, and his partner Jorge
Lorenzo. This further development of the partnership is
within the broader strategy of Iveco; that is
increasingly tied to the world of sport and is in
keeping with its strong international identity, which
also demonstrates the great vitality and energy of the
Iveco brand.
The new sponsorship agreement with the Fiat Yamaha Team,
which will last for two years, provides further
important visibility to the Iveco brand in the world. It
also includes, amongst others, the supply of four
Stralis 450 heavy duty vehicles in addition to the two
already in use during the past seasons, and an Ecodaily
Combi. The vehicles will be used by the team for the
transfer of race bikes and pit equipment used within the
circuit paddock during the forthcoming MotoGP World
Championships.
This sponsorship is further evidence of the strong bond
between Iveco and partners that excel in the world of
sport, which most recently tied the company to the world
of rugby with New Zealand's national team, the All
Blacks, the most famous rugby team in the world, and not
forgetting, of course, the role of official supplier to
the Scuderia Ferrari. One way of communicating and
aligning its image to personalities and sporting events
at the highest level, tied to the emotions and
everything that revolves around the world of sport with
a huge worldwide media impact.
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