Iveco will take part
in the 63rd IAA Commercial Vehicles 2010 in
Hanover, to be held from
23rd to 30th September, with a significant number of new
products, services and innovative technologies.
The theme guiding Iveco’s presence at the 63rd IAA Commercial Vehicles 2010 is
"Driving Innovation to reality" that is “transforming
innovations into reality”. In recent years some of the
most important technological innovations made by the
company have actually become commercially available,
particularly in the alternative traction sector. The
electric or hybrid vehicles, which in the previous IAA
exhibition were interesting, futuristic and innovative
proposals, have now become equally fascinating but bear
the livery of major Iveco customers who use them and put
them through their paces every day in diverse duty
conditions.
The Iveco stand at 63rd IAA Commercial Vehicles 2010 is inspired by the great
Italian genius, Leonardo da Vinci, scientist, inventor,
artist and sculptor. At the centre of the stand is shown
the Vitruvian Man, Leonardo's drawings with which he
wanted to demonstrate the harmonious perfection of the
human body, exactly inscribed in the two regular
geometric shapes of excellence: the circle and square.
The exhibition area of over 2700 m2, in which Iveco
presents a significant number of products, services and
innovative technologies, is divided into three sections:
urban, medium and long distance and off-road.
In the first section four EcoDaily vehicles in different
versions are exhibited, including a zero-emission
electric van that can move freely in the historic
centres. Completing the section, a 12 metre series
hybrid Citelis bus that makes use of a Diesel engine to
drive an electric generator working with batteries to
drive the vehicle, capable of reducing emissions up to
30% and contributing significantly to improving air
quality in cities.
The second section is devoted to the Stralis, the Iveco
flagship, which is present in multiple configurations
and represents the company's response to long distance
goods transport. A specific version will be also
presented, making its world premiere, that is
particularly rich in technology content and services
that make a product with a specific mission: to optimize
performance, reducing consumption and related CO2
emissions to a minimum to make a major contribution to
the sustainability of road transport.
The third section is the Trakker, that has always been
the undisputed protagonist of work in quarries and
construction sites all over the world, and the now
famous Light Multirole Vehicle LMV, designed for
tactical military applications and missions of
peacekeeping, presented here in the version used for the
activities of the Italian Civil Protection service.
The technological excellence as the highest expression
of reality in the near future is represented by “Iveco
Glider”, a real laboratory, but not too experimental;
the result of a creative journey that begins with the
observation of nature and proposes a new concept of a
high productivity and minimal environmental impact
vehicle. The project is in collaboration with the Fiat
Research Centre, where a team of researchers and
specialists found inspiration in an eagle, one of the
most perfect creatures of the air in nature, which
represents the ideal compromise between high performance
and energy efficiency.
Another centre of attraction on the Iveco stand follows
the theme of technological excellence in support of
customer productivity, not only in terms of operating
costs, but also increased productivity by means of new
solutions applied to the vehicle. First, the electronic
package "Blue & Me Fleet", the system built on a
Fiat-Microsoft platform and realised in partnership with
Qualcomm, global leader in web based solutions for
managing vehicle fleets, to which ample space on stand
is dedicated.
Next to the product range, a prominent place on the
stand is devoted to customers and the target of Iveco’s
sponsorships: from Ferrari to the Fiat Yamaha Team, from
Coca-Cola to the Italian Civil Protection service, Iveco
works every day alongside companies of excellence to
ensure the availability of transport most appropriate to
their needs.
Advanced telematics solutions are also available to
visitors who may receive information about the company,
vehicles and related service packages for customers, by
means of a fast and simple innovative communication
tool. Every employee at the booth will in fact have an
iPad to better convey information to visitors.
To complete exhibition, Iveco is providing an outdoor
area where eight vehicles are on show, including a fire
appliance, equipped with a telescopic turntable ladder
extendable to 32 meters, manufactured by Iveco Magirus,
(a world leader in the production and marketing of fire
ladder equipment) , a Stralis CNG and, in addition, the
Leoncino, a medium-range product based on a Chinese
vehicle platform, which bears the name of a glorious
truck produced from 1950 to 1968 by Officine Meccaniche
OM of Brescia, later becoming one of the founders of
Iveco and that will be sold from next year in non
European overseas markets.
