Magneti Marelli was centre stage with its advanced 
						technologies as it established a partnership with 
						Michelin for the Challenge Bibendum's 10th anniversary 
						edition – a exhibition focused on 
						sustainable road mobility – which took place last week in Rio de Janeiro, Brazil.
						This technological 
						partnership was based on the supplying of a 
						tracking process for vehicles taking part in one of the 
						major Michelin Challenge Bibendum events, the road rally 
						for advanced technology vehicles, intended to measure 
						efficiency range to each fuel employed.
						The 
						"Telematic-Box" (T-Box) provided by Magneti Marelli was installed over every car’s dashboard participating 
						in the rally’s "Utility Vehicles" (trucks and passenger 
						buses) and "Passenger Cars" categories. The equipment 
						sent tracking signals via GPS to the event’s 
						organisational team every 20 seconds, providing up-to-date 
						position reports of each vehicle, making it possible to 
						pinpoint competitors’ positions along the route. Being a 
						regularity rally, the Challenge Bibendum team monitored 
						the routes while the Magneti Marelli equipment acted as a 
						redundancy system, a backup, to enhance the 
						competition’s precision and safety. Magneti Marelli 
						monitored 350 km of routes for Utility Vehicles and 
						292 km for Passenger Cars.
						
						“With this tracking system, we are able to analyse 
						whether any vehicle has gone astray, make an unscheduled 
						stop, or any other kind of breakdown that needs 
						intervention. It’s a way to ensure the participants’ 
						safety,” Virgilio Cerutti, Magneti Marelli’s CEO 
						for Mercosul commented before the start of the road 
						events.
						“Telematics plays a 
						strategic and transversal role regarding the major 
						challenges for the future of the automotive market: 
						sustainability, safety, “connected car” and affordable 
						mobility. Thanks to the T-Box, the vehicle is connected 
						to the internet  and, therefore, can act as a sensor, 
						i.e., is a receptacle of everything that is happening on 
						the road and in the vehicle itself, besides being a 
						reception point for information and added value 
						services. Two perfect examples of the telematics and 
						T-Box potentialities are the monitoring solutions 
						developed specially for the Challenge Bibendum, and the 
						device developed by Magneti Marelli concerning the 
						tracking system introduction on vehicles manufactured in 
						Brazil, as soon as possible, to comply with the act 
						recently approved in the country,” said 
						Paola Carrea, Magneti Marelli’s Telematics Worldwide 
						Responsible.
						The 
						“T-Box” was also exhibited in Magneti Marelli’s booth at 
						the event, where its performance and technology could be 
						verified by visitors. The T-Box is a versatile product that, besides 
						allowing for the ability to track vehicles as a standard function, 
						provides a wide range of applications which can 
						significantly improve traffic flow on urban 
						environments. The T-Box uses both GSM (Global System for 
						Mobile Communication) and GPS (Global Positioning 
						System) technologies. Besides, it has three service 
						levels (tracking, telemetry and data transmission).
						When it is employed as a data transmission tool, T-Box 
						can perform a major role in gathering information 
						related to the traffic peculiarities in a given town, 
						making it possible to respond with traffic statistics 
						and, potentially, helping traffic flow optimisation. In 
						addition to the use for insurance companies scope, other 
						possible applications provided by the T-Box are the 
						remote diagnostics and the SOS/Emergency call function.
						
						
						Within its presence at the tenth edition of the Michelin 
						Challenge Bibendum in Rio de Janeiro last week, Magneti 
						Marelli also presented its advanced technologies for 
						sustainable mobility aimed at the Brasilian market, which is one of the key areas 
						for the company, and a particular focus was put on the 
						"Eco Driving", on the Active Green Drive 
						(AGD), and "Telemetry Technologies", which are solutions that prioritise emission reduction and 
						traffic flow that are combined with the car telematics and 
						infotainment systems.
						
						Concerning the area of powertrains, Magneti Marelli 
						showed off in Rio de Janeiro two of its more innovative 
						and enviroment-friendly technologies: Flex (third-generation) and 
						"Free Choice". The 
						first one prioritises and optimises the utilisation of 
						power sources other than oil resulting in less fuel 
						consumption and consequently there are lesser CO2 
						emission. The technology christened as Flex third-generation, merges 
						other products developed by Magneti Marelli in addition 
						of the traditional SFS (Software Flexfuel Sensor): ECS 
						(Ethanol Cold System, a cold ignition system that does not 
						requires oil), the new Pico Eco injector (developed 
						specially for the new generation flex engines) and a new ECU (Electronic Control Unit).