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With a large exhibition
presence of approximately 400m2 at the INTERMOT 2010
motorcycle show in Cologne Ducati has today unveiled new
arrivals in the Superbike family in addition to new
colours and updates for both the Streetfighter and
Monster range. With new models, accessories and apparel,
the Italian motorcycle manufacturer from Bologna is
showing a wide range of new 2011 products at this major
international show which opened to the public this
morning.
“We decided to consolidate our presence here in Cologne
because we believe in the importance of this exhibition
event, which opens the European motor show season,"
stated Gabriele Del Torchio, President of Ducati Motor
Holding, during the opening press conference. "Our
presence at the show is proof of our commitment to
customers in Germany and northern Europe, and underlines
our aim to expand in Germany, which is the second most
important market in Europe for Ducati. For this reason
we decided to preview here some of the new products
scheduled for 2011, such as the new additions to the
Superbike family with the 848EVO and 1198 SP, and new
liveries for the Monster and Streetfighter models.”
Gabriele Del Torchio also passed comment on Ducati's
very positive sales results covering the first eight months of
this year, noting: “Despite a shrinking
global motorcycle market, we have used Ducati’s product
policy and the quality of its distribution network to
improve both our market share, now at 8.5 percent, and also to
increase our sales by 5 percent compared to this period 2009.”
A huge attendance is expected at the German show and
visitors to the Ducati stand are sure to admire the
innovative and ground-breaking Multistrada 1200, which
made an immediate impact on the market upon debut in
March 2010. The current model will not undergo any
changes for 2011, confirming its proven design and high
standard of quality. INTERMOT is also the first
European motorcycle show occasion at which to celebrate
the Multistrada's victory at the “Pike’s Peak
International Hillclimb”, the famous annual race held
high in the Colorado mountains, where riders have to
quickly adapt to changing road surfaces. The Multistrada
on which American, Greg Tracy, took victory has been
specially flown in to Cologne from the US so that fans
can share in this major celebration and see further
proof of the Multistrada 1200’s incredible versatility.
Important additions to the Ducati Superbike family are
on show in an exclusive preview of the 2011 range,
including the new 848EVO which boasts 140hp and is
equipped with Brembo Monobloc callipers and steering
damper. The performance-enhanced model celebrates the
INTERMOT show by revealing a stunning new “arctic white”
livery with sporty red wheels and red frame.
The standard 1198 is also ready to satisfy an ever more
demanding market, with the addition of Ducati Traction
Control (DTC), the Ducati Data Analyser (DDA) and the
brand new Ducati Quick Shift (DQS) fitted as standard
equipment on all versions. For 2011, the improved 1198
is joined by the exciting new 1198 SP, which enhances
the previous 'S' version by rolling out equipped with
DTC, DQS, DDA, Ohlins TTX rear suspension, slipper
clutch and aluminium fuel tank in addition to the usual
Ohlins front suspension, forged Marchesini wheels and
lightweight carbon fibre components.
The 2011 Streetfighter is presented with a new arctic
white colour scheme while the Streetfighter S looks
impressive in its new colour schemes of red with red
frame or diamond black with racing black frame, both
with black wheels. A black radiator cover on all
versions completes the Streetfighter's aesthetic
updates.
Enhanced comfort and safety, in addition to new colour
schemes, headline the main updates to Ducati's naked
icon, the Monster. The entry level 696 gets new 43mm
Marzocchi forks and enhanced ergonomics, including 20mm
higher handlebars and a new rear sub-frame designed to
accept the user-friendly passenger grab-rail kit
available as a Ducati Performance accessory. The Monster
696 presents the two new colour schemes of “dark
stealth” and “stone white”, perfectly complementing the
new matte chrome handlebar finish. The Monster 796,
which was launched in April 2010 as an early entry model
year 2011, also adopts Marzocchi front suspension and
continues its incredible success. Along with the Monster
1100, the 696 and 796 complete the 2011 range,
confirming the family's status as a style and design
icon, backed-up by 17 years of Ducati Monster heritage.
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