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Ola Källenius, CEO of Mercedes-AMG GmbH, and
Gabriele del Torchio, President and CEO of
Ducati Motor Holding, announced the news at
a press conference held at the Ducati
Museum. |
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Starting with the 2011
MotoGP season, the AMG logo will be featured on the
bodywork of the Ducati Corse bikes and on riders'
leather suits. Since the official partnership was
announced in Los Angeles on the 18th of November, AMG's
sponsorship of Ducati has become even more high-profile.
This is further proof of the collaboration between the
high-performance company from Affalterbach and Italy's
number one name in motorcycle sports. Ola Källenius, CEO
of Mercedes-AMG GmbH, and Gabriele del Torchio,
President and CEO of Ducati Motor Holding, announced the
news at a press conference held at the Ducati Museum.
“Following the official launch of our partnership during
the AutoShow in Los Angeles, I'm very pleased and proud
to be here in Italy, at the Ducati Museum in Bologna to
announce the first concrete development in this
strategic collaboration between Ducati and AMG. As of
next season, AMG will make its debut in the MotoGP world
championship as a proud sponsor on the bikes and racing
suits of the Ducati Marlboro Team's factory riders. AMG
and Ducati are perfect partners both on the racetrack
and on the road as both our companies share the same
values. The key message put across by both companies is
an expression of our innate passion for racing, high
performance and exclusivity. Through this long-term
partnership we will be able to create innovative
opportunities for the Clients that we have in common,”
declared Ola Källenius, CEO of Mercedes-AMG GmbH.
“We're really happy to have formed this partnership with
AMG, a company which in every way shares the values that
we believe in, such as high performance, fair play,
sophistication and unmistakable style and design. The
decision to make the link between us even more high
profile by displaying the AMG logo on the bodywork of
our bikes and on our riders' racing suits underlines the
harmony that exists between our two companies. This is a
prestigious partnership to add to our other MotoGP
sponsors, Phillip Morris, Generali, Enel and TIM,”
commented Gabriele del Torchio, President and CEO of
Ducati Motor Holding S.p.A.
As well as sponsoring the MotoGP team and renewing the
Bologna-based company's fleet of cars and industrial
vehicles, the partnership between AMG and Ducati will
involve a number of shared marketing initiatives. For
example, at the Bologna Motor Show, the new Ducati Diavel
and the 1198 SP Superbike model are on display in
the Mercedes-AMG area, making it even more special and
providing an extra reason for motorcycle fans to visit
the Motor Show and the Mercedes-Benz stand. Several other
initiatives are currently being finalised and will soon
be presented to the public. At exclusive events and at
the AMG Driving Academy, enthusiasts will be able to
test-drive the Ducati range while it will be possible to
experience the thrill of driving high-performance AMG
vehicles at Ducati events such as the Ducati Riding
Experience. There will also be a number of joint events
put on for members of the AMG Private Lounge, which
currently includes over 13,000 AMG Clients all over the
world. The two companies are also working on other
marketing activities and strategies, which will be ready
to be unveiled in the near future.
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