| 
					   
						The Piaggio 
						Group posted further growth in its aggregate share of 
						the Italian two-wheeler market in 2009, taking its slice 
						to 30.2 percent of the total market which is 1.7 
						percentage points higher than in 2008. 
					
					According to 
					data on overall trends in the sector in 2009 published last 
					week by Confindustria Ancma, the association of 
					Italy’s leading two-wheeler constructors, the increase stems 
					in particular from excellent progress in over 50cc scooters, 
					an area in which the Piaggio Group once again recorded an 
					impressive performance with a 30.8 percent market share in 
					December. Its overall share for 2009 was 33.6 percent, an 
					increase of 2.1 percentage points over 2008. 
					
					The Italian 
					group also reported healthy performance in the over 50cc 
					motorcycles category, thanks to the Aprilia and Moto Guzzi 
					brands: in this segment, the Piaggio Group’s share of the 
					Italian market in rose to 6.9 percent in the month of 
					December – closing the year 2009 with a 5.5 percent market 
					share, 0.2 percent higher than in 2008. Performance was 
					particularly good in the high-power motorcycle market (over 
					700 cc), an area in which the Piaggio Group accounted for an 
					8.0 percent share of the market in 2009, up 1.3 percent over 
					2008. 
					
					Among the most 
					successful product ranges on the Italian market, the Piaggio 
					Group represented five of the ten bestselling lines in over 
					50cc scooter segment in 2009: Piaggio Beverly and Liberty, 
					Scarabeo, Vespa GTS and Vespa LX. 
   |