While the 
					lurid-green "Hy-Kers" prototype is grabbing all the 
					headlines, Ferrari has a second initiative at the Geneva 
					Motor Show which is again aimed at reducing emissions. From 
					this month in fact the Stop & Start system will be available 
					on the Ferrari California, reducing fuel consumption and CO2 
					emissions by 6 per cent in the ECE + EUDC combined cycle. 
					This means a figure of 280 g/km, one of the most competitive 
					of any high-performance cars. The Stop & Start cuts in 
					virtually instantaneously - just 230 milliseconds, a time so 
					fast that the driver barely notices the engine restarting.
					This 
					solution is a further step in Ferrari’s on-going strategy to 
					reduce fuel consumption and emissions, even when increasing 
					performance. One of the principal areas of research has been 
					dedicated to reducing friction within the engine. The 
					Ferrari California’s direct-injection V8, for example, has 
					eliminated the ‘pumping’ losses created by the changes in 
					pressure below the pistons. Inserting purge valves in the 
					crankcase below the crank throws allows blow-by gas and oil 
					compressed during the combustion phase to leave the 
					crankcase without being drawn back in during the compression 
					phase. This ensures a direct increase in engine efficiency. 
					In addition DLC (Diamond Like Carbon) coatings on the valve 
					followers and super-finishing of the cam lobes reduces 
					friction in the valve train and contributes to the overall 
					improvement in engine friction.
					In keeping 
					with Ferrari’s 360-degree approach to efficiency and its 
					commitment to environmental sustainability, new technologies 
					for its road cars, such as the Stop & Start system, are matched by the considerable 
					investments already made to reduce the environmental impact 
					of the company’s production activities in Maranello. After 
					the inauguration of the photovoltaic installation on the 
					roof of the Mechanical Machining facility in January 2009, 
					which reduced the factory’s power requirements by over 
					210,000 kWh annually, 2009 also saw the opening of Italy’s 
					biggest trigeneration plant (the simultaneous production of 
					power, heat and cooling from a single source) – the first of 
					its kind to be implemented by a sports car manufacturer. 
					Combined, the two systems reduce CO2 emissions by 30,000 
					tons a year (40 per cent). Thanks to these ecological 
					solutions, Ferrari is completely autonomous for its energy 
					requirements. This reduction also means that Ferrari will 
					meet the Kyoto protocol objectives a full 10 years ahead of 
					schedule and with double the figure imposed on Europe. This 
					represents another significant step forward in the ‘Formula 
					Uomo’ strategy implemented by Ferrari’s Chairman, Luca di 
					Montezemolo, at the end of the 1990s and which has 
					transformed the Maranello production facility into one of 
					the most advanced in the world. It has also helped create a 
					unique working environment which, in addition to other 
					initiatives for the well-being of employees, ensures that 
					Ferrari has become a model, as demonstrated by the fact that 
					the factory has, in the past, received the ‘Best Place to 
					Work in Europe’ award.