At the 80th Geneva International Motor Show next week the Turin-based I.DE.A Institute will unveil its latest concept car called "Sofia", a sedan with the design firm says has the true characteristics of Italian styling. The styling of the Sofia by the new Design Center and the workmanship of the model makers and show car builders have together created this new “all-Italian” model, aptly named Sofia.

At the 80th Geneva International Motor Show next week the Turin-based I.DE.A Institute will unveil its latest concept car called "Sofia", a sedan with the design firm says has the true characteristics of Italian styling.

Following last year’s success, I.DE.A Institute returns to Geneva for the 80th International Motor Show to present a 4-seater sedan designed to be powered by a hybrid engine. This concept car is symbolic of I.DE.A Institute’s continued drive to renew the company, which began in 2007. The styling by the new Design Center and the workmanship of the model makers and show car builders have together created this new “all-Italian” model, aptly named Sofia.

Sofia is a concentration of sportiness and elegance. The curves are graceful, the lines smooth and supple, the shape and profile are as enchanting and alluring as a female figure. The front and rear light clusters convey a captivating and inviting look. 

“We are once again present at the Geneva International Motor Show with a model designed and built entirely by I.DE.A Institute”. Chairman Pietro Lardini emphasises: “we are again confirming our own design philosophy and gearing ourselves to work even more closely with our major customers in Europe, Asia and South America”. 

This latest concept car is Italian to the core says the I.DE.A Institute: its shape, its look, its elegance and name are instantly recognised as being synonymous with Italian styling and beauty. Last spring, after a ten-year absence, the I.DE.A. Institute returned to the Geneva Motor Show where it presented ERA, its latest concept car, on a dedicated stand, a sports car that was first previewed in Turin the previous summer, and symbol of an invigorated I.DE.A Institute. The ERA, which had been revised since its first showing and the Geneva appearnce, featured gull-wing doors and an interior with simple, essential tubular structure and wraparound seats.

With around 400 employees, since 2000 I.DE.A Institute has been part of the multinational Rieter Group with its headquarters in Winterthur Switzerland and a 2009 sales figure of 1.95 billion CHF. Following 30 years of activity and growth, I.DE.A. Institute now has branches in Europe, Asia and South America.