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Lancia is back at the Geneva International
Motor Show with the Delta (top), the Ypsilon
(middle) and the Musa (bottom) - prestigious
cars that showcase the best of European
style - on the Swiss ramps along with some
Chrysler vehicles sealing their recent
alliance. |
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Lancia is
back at the 80th Geneva International Motor Show next
week without any new products in sight, instead relying
again on special editions of the Delta, the Ypsilon and
the Musa, that will be shown alongside several Chrysler
vehicles.
For the first time the two brands, which are being
linked together by Fiat Group, are displaying in one
exhibition area, which Lancia say is "designed to move
away from trade show traditions in favour of a more
symbolic stand."
Lancia believes, saying in its show preview press
release, that this joint showing in Geneva is natural
"because the Lancia-Chrysler alliance has strong
characteristics precisely on this level: we are talking
about two brands that have made the history of the
automobile and that now interpenetrate, completing each
other like two puzzle pieces that encapsulate the best
of what automotive history has produced on both sides of
the ocean, two puzzle pieces that, uniting, become a new
entity, a kind of new hero of the two worlds that has
and will have many new things to say."
The backdrop of the stand comes out of a perfect union
of enormous puzzle pieces with images of the two brands,
a symbolic fusion of Lancia and Chrysler under the
banner of the values that the former will share with the
latter: from elegance to technological innovation, from
history to the will to shine in the future. Even the
floors of the booth take up the puzzle theme to
represent the union of the two brands as do the two big
platforms, shaped like puzzle pieces, showing off on one
side two Lancia Deltas and on the other side two
Chrysler 300Cs. In this setting the visitor becomes an
essential part of the composition. In fact, the images
of the public are transformed into puzzle pieces to
complete the puzzle of the booth, thanks to a play of
mirrors and video cameras.
On the Lancia/Chrysler stand in Geneva is the new
Ypsilon ELLE, a special series created by Lancia in
cooperation with fashion label ELLE. To be manufactured
this year in a limited edition and marketed in the major
European markets, the model on show features a 1.2 60 HP
engine and two-tone body colour (matt black/white).
The spotlight is also on a show car, the Lancia Musa in
a world preview, which, on the one hand is inspired by
high-end jewellery, and on the other hand pays tribute
to the atmosphere of the recent TV commercial featuring
the model, starring Audrey Hepburn, the immortal symbol
of elegance and beauty. The vehicle on show is a concept
car that anticipates a special series to be marketed in
the major European markets in the second half of 2010.
In addition, with the new version, the Musa range gets
an original 1.3 Multijet II 95 HP (Euro5) engine along
with the Start&Stop system that lets drivers lower fuel
consumption and emissions on the combined cycle by up to
114g/km (109 g/km with robotised transmission), putting
the Musa in a leading position in the MPV segment. A
confirmation of Lancia Automobiles' consistent focus on
the environment through the research and development of
concrete solutions accessible to all that can be summed
up in the slogan: “The environment is a luxury we want
to allow ourselves”.
Alongside these showcars the Delta will be present at
the motor show with a special new series with shiny
black roof and matt black body. It is the first
automobile to sport the exclusive standard paint finish
called Hard Black. Equipped with a 1.8 Di TurboJet 200
HP engine and Sportronic automatic transmission, the
vehicle on show in Geneva features some interventions on
the interior that explore future aesthetic solutions,
such as the dashboard in beige and central console with
luxurious treatments and new colour combinations. In
addition:
The Lancia display is concluded with a Delta Platino
equipped with a 1.6 Multijet 120 HP engine with standard
DPF as well as Selectronic automatic transmission. Set
apart by a two-tone body (white with matt black roof)
and by Frau leather interior, this model comes with the
characteristic back seat, to date an exclusive of the
Executive version. From today even the Gold and Platinum
versions of the Lancia Delta come with these cosy and
comfortable seats that provide the same comfort as an
armchair in business class on an intercontinental
flight, besides having a reclining backrest to create
lots of legroom, a comfortable feature on long trips.
This exclusive treatment at the rear of the Lancia Delta
makes it a real modern alternative to bigger, heavier,
more expensive sedans with higher fuel consumption
levels.
Also, brochures and customised totems at the stand will
introduce visitors to the products of FGA Capital, a
joint venture of Fiat Group Automobiles and Crédit
Agricole specialised in the automotive segment. The
company, which offers its services to important car
manufacturers, will be operative in Italy and across
Europe with a sole mission: supporting the sales of all
Fiat Group Automobiles brand vehicles by offering
innovative financial products with high value-added
services targeted to the dealership network, private
customers and companies.
The Lancia stand will have a specific corner dedicated
to the growing cooperation between Lancia and Magneti
Marelli and technological features realised for Lancia
models: the Reactive Suspension System, Adaptive Xenon
Lights, the built-in satellite navigation system
(Instant Nav) Selectronic robotised transmission and the
Blue&Me system, developed jointly by Fiat Group
Automobiles, Magneti Marelli and Microsoft, providing
hands-free and music player functions.
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