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									The Paris Motor Show yesterday provided the 
									backdrop to Ferrari’s presentation of the 
									new HELE (High Emotion Low Emissions) system 
									designed to reduce the environmental impact 
									of its cars whilst boosting their 
									performance and driving pleasure. 
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						The Paris Motor Show 
						yesterday provided the backdrop to Ferrari’s 
						presentation of the new HELE (High Emotion Low 
						Emissions) system designed to reduce the environmental 
						impact of its cars whilst boosting their performance and 
						driving pleasure.  
						 
						The first model to benefit from the HELE system is the 
						Ferrari California which, at launch, produced 299 g/km 
						of CO2 on the combined ECE+EUDC cycle. Thanks to the 
						HELE system, however, that figure has been drastically 
						reduced and the Prancing Horse convertible now produces 
						just 270 g/km. However, emissions fall by up to 23 per 
						cent over an urban cycle that represents real-life use 
						by a client.  
						 
						The Maranello engineers are tackling the emissions 
						challenge by optimising the existing technological 
						content of the car and by introducing innovations 
						designed to reduce its energy requirements (vehicle 
						efficiency) and increase the amount of power generated 
						(engine efficiency).  
						 
						Together with the Stop&Start system, HELE incorporates 
						new intelligent engine fan and fuel pump control, 
						electronic air-conditioning compressor displacement 
						control and a gear-shift pattern that adapts to driving 
						style.  
						 
						All of these solutions cut emissions and boost 
						sportiness. In fact, in terms of the cooling system, the 
						introduction of the brushless motor and continual fan 
						speed control has allowed the Ferrari technicians to 
						decrease current absorption and cut the system’s weight 
						by over 2 kg as well as reduce aerodynamic drag by 5 per 
						cent at high speeds.  
						 
						The fuel pump capacity is controlled constantly by the 
						engine CPU to limit power demands on the alternator, 
						while intelligent air-conditioning compressor 
						displacement control slashes the amount of torque 
						absorbed by the system by 35 per cent and makes for more 
						rapid, efficient cabin cooling. The result of these 
						refinements is that, under normal running conditions, 
						the engine can avail of an extra 25 Nm of torque which 
						in turn boosts responsiveness.  
						 
						With regard to the transmission, in automatic mode the 
						gearbox CPU automatically identifies the driving style 
						being used and adapts the gear shifts to match. If, for 
						instance, it recognises a driving style that demands 
						moderate torque at low engine speeds (typical of city 
						driving), it optimises the gear shifts to cut fuel 
						consumption. If, however, a sportier driving style is 
						adopted, then gear shifting becomes more high 
						performance too. There is also a pedal map for each gear 
						to guarantee maximum responsiveness to even small 
						amounts of pressure on the accelerator and very precise 
						torque delivery at all times.  
						 
						Added to this, the California is the first Ferrari to 
						sport the Stop&Start system which restarts the car in 
						just 230 milliseconds, so that there is no impingement 
						at all on driveability. Once again, the technicians’ 
						goal with this technology was to improve fuel 
						consumption levels and sportiness in tandem. They have 
						done so using features designed specifically to allow 
						the driver to restart the engine not just by releasing 
						the brake pedal, but also by using the accelerator pedal 
						(ideal for people who left-foot brake) or the UP paddle 
						mounted on the steering wheel.  
						 
						Ferrari California Personalisation Programme
						 
						 
						An incredibly wide array of personalisation options is 
						available to ensure that the Ferrari California’s high 
						performance GT soul shines through at all times. While 
						it’s true that all Prancing Horse cars are unique, it is 
						equally the case that Ferrari California owners can 
						further enhance either the sportier or more glamorous 
						side of their car, thanks to what goes well beyond a 
						conventional personalisation programme. The Ferrari 
						California personalisation programme offers a range of 
						options in the four traditional areas: Racing and Track, 
						Exteriors and Colours, Interiors and Materials, and 
						Equipment and Travel. In addition to this, however, 
						clients may also request specific content not included 
						in the catalogue to make their car even more unique and 
						individual.  
						 
						Two-tone liveries and three-layer paintwork underscore 
						the depth of the colour and sleek forms of the Ferrari 
						California. They also permit owners to add an extra 
						touch of exclusivity to the exterior of their new car. 
						There is a virtually endless palette of colours 
						available, in fact: 16 basic colours, 10 inspired by the 
						Grand Tourers of the 1950s and 60s and a further 12 from 
						the recent Ferrari model range. Alternatively, owners 
						may have their own custom colour made up on provision of 
						a sample. Such is the detail of our personalisation 
						programme that even the brake calipers are available in 
						a choice of different tints.  
						 
						The exterior personalisation options extend beyond the 
						merely aesthetic to the functional too: choices include 
						19” wheel rims or sportier forged 20” versions with 
						either coloured or diamond finish. Certain elements of 
						the car, such as the front spoiler, the rear diffuser 
						and the licence plate surround, are even available in 
						lightweight carbon-fibre. There is equal freedom when it 
						comes to the cabin where owners can further underscore 
						the car’s character by opting for out-of-range leather, 
						Alcantara upholstery or any of a wide range of carbon-fibre 
						trim elements. The in-car spec can also be enriched with 
						other accessories, including a JBL Professional audio 
						system, a rear parking camera or heat-absorbing 
						windscreen, to name but a few. The Ferrari California 
						displayed on the stand features new combinations of 
						colours for the exterior and new materials and equipment 
						for the cockpit. 
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