Fernando Alonso recently drove last year's Ferrari F60 in a promotional video filming test at Paul Ricard for new sponsor Santander, showing off the revised livery that the Scuderia will carry this year.

On the second floor of the new assembly lines for Ferrari road cars in Maranello, the building designed by the world-famous French architect Jean Nouvel, the last details are being defined for today’s presentation of the new Scuderia Ferrari F1 single-seater, currently codenamed 281. The debut of the new car will be streamed live on Ferrari's website as well as on the RAI 2 television channel.

"The choice of using this building for the single-seater presentation underlines the close connection between the two souls of the company and the constant technology transfer from the race track to the road," said Ferrari in a press release yesterday, which curiously continued to say: "but also the fact that Ferrari is the only car manufacturer still in Formula 1."

Scuderia Ferrari, the only team which has been participating in every Championship, is busy getting ready for the challenge of the 61st F1 World Championship. This year Ferrari has signed Spanish driver Fernando Alonso and two-time champion alongside Brazilian Felipe Massa. Although due to different motivations, the two drivers can’t wait to get onto the track. Alonso is eager to drive the red car three months after the announcement of him joining the team of Maranello as of this season, while Felipe Massa will be back racing after his long absence after the dreadful accident during the qualifying at the Hungarian Grand Prix last August

Massa is set to drive the new single-seater on the Fiorano track today, technically for a promotional video, weather conditions permitting. Otherwise the Brazilian will drive on Friday and, shouldn’t the weather conditions improve, the debut on the track will happen on Monday at Valencia’s Ricardo Tormo circuit on the occasion of the first official test session for all the Formula 1 teams. The test session’s programme in Valencia will see Massa on the track on the first day, followed on Tuesday and Wednesday by Fernando Alonso behind the wheel of the new single-seater.

At the launch of the new Ferrari single-seater today there will also be an initiative connected to Telethon. During  upcoming season the logo of Telethon, the Foundation financing research projects in the areas of muscular dystrophy and other genetic diseases, will be seen on the overalls of the Ferrari drivers. Ferrari’s engagement with Telethon won't be just limited to Formula 1. This year the Galleria Ferrari – the official museum in Maranello which attracts over 200,000 visitors each year – will allow visitors to contribute to the charity with donations via their tickets or made at the ticket desk. Furthermore guests of Ferrari, who will have the opportunity to visit the company this year will contribute with a donation of at least 5 euros.