The official launch of the Turinese sports brand came during a media gathering held at the Saad & Trad showrooms, where several Abarth models, including the limited edition 695 Tributo Ferrari, were put on display, showcasing the cars' vibrant colours and sporty allure.

The Scorpion brand has already achieved excellent results worldwide from 2008 to the present day, whereby it has sold nearly 22,000 cars, including 8,400 Abarth 500 versions and 2,700 Abarth Grande Punto cars during 2009, as well as more than 3,300 performance kits. Abarth is a trendy and dynamic vehicle with special sporting features, adopting the slogan "more power to your senses". Each of its components expresses its vocation for performance: its incisive engine sound, the noise of its wheels on the asphalt, its attractive design, its race-tuned suspension and acceleration worthy of an out-and-out sports car.

Speaking at the launch, Michel Trad, Managing Director at Saad & Trad, said: "We're very proud to introduce a performance brand such as Abarth to the Lebanese market. We believe that Abarth is as strong as any other brand we represent. It has the looks, the record and the performance to achieve a remarkable success locally." Trad added: "Abarth provides a unique driving experience that transcends the idea of a car being just a convenient object, taking the driver into the realms of powerful emotion. Abarth reminds you in every detail and at every moment that it was built with but one purpose: performance."