Alfa Romeo UK has just
appointed Damien Dally as Head of Brand for the marque,
reporting directly to Fiat Group Automobiles UK managing
director Andrew Humberstone. In this newly created
position, Damien (36) will be responsible for all Alfa
Romeo brand advertising and communication, product
planning and economics.
Prior to joining the Fiat
Group, Damien worked as a regional Marketing Manager for
Audi UK. In 2002 he joined the Alfa Romeo brand as a
Zone Sales Manager, and subsequently has been
responsible for retail marketing, marketing operations
and more recently brand communication.
Damien brings with him
a wealth of experience within Alfa Romeo and a passion
to see the brand grow within the UK.
“I am looking forward
to steering Alfa Romeo into its second century, and to
working more closely with our dealer partners and senior
management to ensure the brand succeeds within the UK
market,” says Damien Dally. “We have recently introduced
the Alfa Giulietta to the product range, and will
continue to dedicate our energies into improving the
entire Alfa Romeo brand experience.”
