Alfa
Romeo UK has unveiled two concept designer bags for the
MiTo in what is possibly the least inspiring and
irrelevant initiative of the brand's centenary year; the
project aims to help support young British fashion
designers.
Students from the
prestigious MA Fashion course at Central Saint Martins
College, London – which has produced the likes of
designers Stella McCartney, Giles Deacon and the late
Alexander McQueen - created the specially commissioned
bags for Alfa Romeo.
Taking inspiration
from the MiTo, together with the Italian manufacturer’s
celebrated heritage, 15 graduates each submitted
sketches for initial consideration. After being
critiqued and judged by some of the leading faces in
British fashion, Alfa Romeo UK, the bags created by CSM
students William Hendry and Tamara Elliot were chosen
for the limited run.
Describing his design,
which he says represents a modern interpretation of
vintage luggage, William says: “I was attracted to the
Alfa Romeo project because it enabled me to gain an
insight into an area of design that I had previously had
little opportunity to discover. I was impressed by the
way in which ergonomics influences Alfa's own design
processes; whether it be a coat pocket or a steering
wheel, the important thing is that form follows
function.”
Tamara "feels her bag
design, which doubles as a suit carry case, reflects the
longevity of Alfa’s rich styling pedigree," although she
many be somewhat unique in this belief. She explains: “I
wanted to design a bag that worked with the car and the
requirements of travelling. I was inspired by classic
garment and boot bags and I developed these ideas into a
bag that changes shape and function to be versatile
enough to use in every situation. I kept the exterior
simple and classic so that the design has longevity and
will not date, to reflect the Alfa Romeo style.”
Course director at
Central St Martins, Professor Louise Wilson OBE added:
“I’ve been hugely impressed by the designs the students
came up with following the brief. Alfa Romeo is a
classic Italian brand with lots of history, so research
was an important part of what they had to do. The two
final designs by William and Tamara deserved to win the
competition and the bags look great.”
The two bags are
prototype designs for Alfa Romeo UK who will now look at
producing a limited range of both in the near future.