Alfa 
						Romeo UK has unveiled two concept designer bags for the 
						MiTo in what is possibly the least inspiring and 
						irrelevant initiative of the brand's centenary year; the 
						project aims to help support young British fashion 
						designers.
						Students from the 
						prestigious MA Fashion course at Central Saint Martins 
						College, London – which has produced the likes of 
						designers Stella McCartney, Giles Deacon and the late 
						Alexander McQueen - created the specially commissioned 
						bags for Alfa Romeo.
						Taking inspiration 
						from the MiTo, together with the Italian manufacturer’s 
						celebrated heritage, 15 graduates each submitted 
						sketches for initial consideration. After being 
						critiqued and judged by some of the leading faces in 
						British fashion, Alfa Romeo UK, the bags created by CSM 
						students William Hendry and Tamara Elliot were chosen 
						for the limited run.
						Describing his design, 
						which he says represents a modern interpretation of 
						vintage luggage, William says: “I was attracted to the 
						Alfa Romeo project because it enabled me to gain an 
						insight into an area of design that I had previously had 
						little opportunity to discover. I was impressed by the 
						way in which ergonomics influences Alfa's own design 
						processes; whether it be a coat pocket or a steering 
						wheel, the important thing is that form follows 
						function.”
						Tamara "feels her bag 
						design, which doubles as a suit carry case, reflects the 
						longevity of Alfa’s rich styling pedigree," although she 
						many be somewhat unique in this belief. She explains: “I 
						wanted to design a bag that worked with the car and the 
						requirements of travelling. I was inspired by classic 
						garment and boot bags and I developed these ideas into a 
						bag that changes shape and function to be versatile 
						enough to use in every situation. I kept the exterior 
						simple and classic so that the design has longevity and 
						will not date, to reflect the Alfa Romeo style.”
						Course director at 
						Central St Martins, Professor Louise Wilson OBE added: 
						“I’ve been hugely impressed by the designs the students 
						came up with following the brief. Alfa Romeo is a 
						classic Italian brand with lots of history, so research 
						was an important part of what they had to do. The two 
						final designs by William and Tamara deserved to win the 
						competition and the bags look great.”
						The two bags are 
						prototype designs for Alfa Romeo UK who will now look at 
						producing a limited range of both in the near future.