Enzo Ferrari, the founder
of the sports car maker and the Formula One team,
famously said that when it came to road cars, his
strategy was always to build one less than the market
desired, a policy that is maintained to this day with
Ferrari only building cars to a confirmed customer
order.Clearly
that desire to own a Ferrari has grown even stronger in
Australia during 2010 with Ferrari delivering 21.2
percent more cars than it did in 2009, a sales increase
that is in fact more than double the market as a whole,
according to figures just released by VFACTS.
The result is very
impressive for Ferrari, which sells four different
supercars in Australia, the California, the 458 Italia,
the 599 GTB Fiorano and the 612 Scaglietti, when
compared to its rivals such as Aston Martin and Porsche.
“While these figures
are welcome and demonstrate the strength and quality of
our business, Ferrari does not chase sales figures in
the manner exhibited by other car makers,” says Kevin
Wall, the General Manager for Ferrari in Australia and
New Zealand. “As is always the case with Ferrari, demand
is driven by the outstanding and unique qualities of our
products. In the past year we have, with the California,
offered customers a new type of Ferrari, one with
everything that is expected of Ferrari, but one that
also offers new traits and abilities. Meanwhile, with
the 458 Italia, deliveries of which started in the
middle of 2010, Ferrari quite simply raised the supercar
bar to a new level, a fact that has been confirmed by
the outstanding demand for this car and which will
continue into 2011 and beyond.”
In addition to new
cars, Ferrari also completed its complete renovation of
the Australian dealer group with the opening of the
all-new Ferrari dealership in Sydney, taking
representation of Ferrari in Australia to the highest
levels of quality and presentation in the world.
