Less than a week after
its presentation, the FF, the new
12-cylinder from Maranello, has triggered enormous interest
and causing almost a global media phenomenon. The new
car from Maranello gained a place on front pages and large coverage
in the most prestigious news outlets all over the world
and monopolised users' comments on automotive blogs all
over the web.
Following the publication of three initial images last
weekend, in Italy Quattroruote editor in chief Carlo Cavicchi
wrote in a comment on his blog, that he was
thunderstruck when he saw the new car from Maranello: "I
hugged this fascinating car with my eyes. A car planned
in every single detail of its form, the interaction of
light and shadow on its details. The FF will enter
history to become the first car from the Prancing Horse
with four-wheel drive, while this will overshadow all
the other thousands of special qualities the cars hides
in every corner. That's a pity, because this is probably
one of the most beautiful Ferrari's of all time. The
interior offers incredible space, able to host up to
four passengers, even tall ones.
"The boot cannot only
hold snobbish items like two big golf bags, but also a
pram or several bags, without the need to lower the rear
seats. Once the seats are folded down the car even holds
skis, something normal in every common saloon, but
something exceptional in a Gran Turismo from Modena
(sic!)." Cavicchi ended his blog with: "This is how I
saw the FF, packed with technology and full of excellent
taste."
Not only the Italian press is impressed by the new car
from Maranello, but there is much enthusiasm about
this new car internationally: from specialist magazines
to the most prestigious newspapers and magazines in the
world. From Le Figaro with its headline "Ferrari FF : la Fabuleuse Ferrari", to The Sun: "It's a Ferrari, but not
as we know it", while the German Süddeutsche Zeitung
writes: "many manufacturers have to hold on tight now,
because at the upcoming Car Show in Geneva people will
flock to the Ferrari stand. It has always been like
that, but this time the Italians created a proper
revolution."
Other leading papers
including the New York Times, Wall Street
Journal, Der Spiegel, Expansion and Nouvel Observateur
wrote favourably about the new car while hundreds of
thousands of clicks were registered during the first
hours for the video, published on Ferrari's official
website, documenting the intense development of the
four-wheel drive system in the snow in Sweden and
Finland.
