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Just after announcing
that it has achieved record sales results in China last
year, Ferrari’s has further revealed that preliminary
figures for the North American market show that 2010 was
a record year for the Italian marque.
The USA, which has always been Ferrari’s primary market,
and Canada together, have posted an increase in sales of
nearly 20 percent compared to the previous year, with
over 1,750 cars sold.
This record, adds Ferrari, is particularly significant
in the light of the continuing challenges of the
economic climate. The company’s two V8-engined models –
the Ferrari California and the 458 Italia, sales of the
latter having started in the summer of 2010 - have met
with considerable success.
The number of dealers
has also increased, and the US network can now count on
36 dealers across the nation. 2010 also saw the complete
renovation of the New York show room in Park Avenue,
with a Ferrari Store, one of the 40 Prancing Horse
Stores worldwide, of the same size located in the
adjoining space next door. During 2010 Ferrari North
America continued its commitment charity events,
auctioning the first 458 Italia imported to raise funds
for relief aid in Haita.
The record North
American sales news comes to a backdrop of the motor
show this week in Detroit. Ferrari isn't officially
present at the 23rd North American Auto Show, missing
the key show for a second consecutive year, but the
famous Italian sports car maker is once again exhibiting
one of its current models with the Chrysler Group's line
up, "in homage," it says, "to the agreement between Fiat
and the American company."
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