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The Museo Ferrari is
presenting La cittadella Ferrari – Architettura a
misura d’uomo, a new exhibition, which takes the
visitors to the heart of the works in Maranello. An
occasion not to be missed by the fans of the Prancing
Horse, who can virtually enter the works through the
legendary gate in via Abetone Inferiore, where, in the
year 1947, the first Ferrari, the 125 S, left the
premises. The exhibition, presented as a preview on the
occasion of Urban Promo in Venice, officially
opens at the Museo Ferrari.
The reconstruction of the internal structure of Viale
Enzo Ferrari and the streets dedicated to great F1
Champions leads the visitors along a way with the most
important names in international architecture. It starts
with the works’ evolution over six decades, from 1947
until today, arriving at Ferrari’s reality today with
images, videos and models. Renzo Piano, Jean Nouvel,
Marco Visconti, Massimiliano Fuksas and Luigi Sturchio
contributed to the creation of an organic architectural
complex, which today consists of individual spaces, but
which are at the same time connected by a single
generative intention.
The cornerstone of this strategy is the Formula Uomo
project which is given an entire exhibition room.
Formula Uomo is the philosophy, which governs life and
processes at Ferrari, with the individual person, the
centre of the company’s renewal, in the centre of all
activities. Formula Uomo also finds its expression in a
series of services dedicated to the individual person
(free medical visits for the whole family, school books
for the employees’ children, a gym and special loans, to
name just a few) and the working environment of
excellence, with quality of life of the employed people
in its centre. Luminosity, climatisation, low
environmental impact, safety, noise control, restaurant
areas and real gardens also inside the halls are
fundamental characteristics, which helped Ferrari –
regarding aesthetics, functionality of the spaces and
environmental quality – to be recently awarded the
Best Place to Work in Europe prize.
Suggestive aesthetics in harmony with the environment,
not only on an urbanistic level, but also and above all
respecting it. In fact Ferrari entirely produces its
cars at one plant, employing renewable resources, a
solar-power plant and a Trigeneration plant, which can
also seen at the exhibition. Thanks to this the
manufacturer is energy self-sufficient and lowered its
CO2 emissions by 40 percent.
The Museo Ferrari, inaugurated in the year 1989, is the
custodian of the Ferrari legend, presenting cars, images
and trophies from the history of the Prancing Horse’s
over 60 years of success. In 2010 the museum broke its
own record with over 225,000 visitors from all over the
world. The collection includes the first Ferrari, the
1947 125 S, and significant historical cars, but also
more recent competition and Granturismo models, such as
the 458 Italia. Furthermore at the museum visitors can
find Enzo Ferrari’s office with original objects and
furniture.
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