The Ferrari California HELE 
has arrived in Australia and New Zealand, offering a CO2 figure better than some 
Australian family cars, but with no loss of performance. The California HELE is 
fitted with a range of technical advances that drop the carbon dioxide emissions 
to 270 g/km, placing on a par with – or better than - some versions of 
Australian and New Zealand full size family cars.
Ferrari say that in real life 
usage an owner can expect a 23 per cent drop in CO2 emissions compared to the 
standard Ferrari California.
But the improvement in 
emissions has had no effect on performance, with the Ferrari California HELE 
still capable of dispatching the dash to 100 kmh in less than four seconds and 
going on to a top speed, where the law permits, of 310 kmh. Indeed, all the 
changes that have been made to the California for HELE package actually enhance 
driving performance, releasing torque from more mundane purposes to lift 
responsiveness and enhancing the unique Ferrari driving experience, as well as 
cutting CO2 emissions.
Ferrari’s engineers are 
tackling the emissions challenge by optimizing the existing technological 
content of the car and by introducing innovations designed to reduce its energy 
requirements (vehicle efficiency) and increase the amount of power generated 
(engine efficiency).
In short, the California HELE 
uses less fuel to produce its energy and then uses less of that energy to 
provide its remarkable performance – indeed, with an extra 25 Nm freed by the 
HELE technology, this new variant is even more responsive than the standard car. 
Together with the Stop&Start system, HELE incorporates new intelligent engine 
fan and fuel pump control, electronic air-conditioning compressor displacement 
control and a gear-shift pattern that adapts to driving style. 
All of these solutions cut emissions and boost sportiness. In fact, in terms of 
the cooling system, the introduction of the brushless motor and continual fan 
speed control has allowed the Ferrari technicians to decrease current absorption 
and cut the system’s weight by over 2 kg as well as reduce aerodynamic drag by 5 
per cent at high speeds.
The fuel pump capacity is 
controlled constantly by the engine CPU to limit power demands on the 
alternator, while intelligent air-conditioning compressor displacement control 
slashes the amount of torque absorbed by the system by 35 per cent and makes for 
more rapid, efficient cabin cooling. The result of these refinements is that, 
under normal running conditions, the engine can avail of an extra 25 Nm of 
torque which in turn boosts responsiveness.
With regard to the transmission, in automatic mode the gearbox CPU automatically 
identifies the driving style being used and adapts the gear shifts to match. If, 
for instance, it recognises a driving style that demands moderate torque at low 
engine speeds (typical of city driving), it optimises the gear shifts to cut 
fuel consumption. If, however, a sportier driving style is adopted, then gear 
shifting becomes more high performance too. There is also a pedal map for each 
gear to guarantee maximum responsiveness to even small amounts of pressure on 
the accelerator and very precise torque delivery at all times.
Added to this, the California 
is the first Ferrari to sport the Stop&Start system which restarts the car in 
just 230 milliseconds, so that there is no impingement at all on driveability. 
Once again, the technicians’ goal with this technology was to improve fuel 
consumption levels and sportiness in tandem. They have done so using features 
designed specifically to allow the driver to restart the engine not just by 
releasing the brake pedal, but also by using the accelerator pedal (ideal for 
people who left-foot brake) or the UP paddle mounted on the steering wheel.
In keeping with Ferrari's 
360-degree approach to efficiency and its commitment to environmental 
sustainability, new technologies for its road cars are matched by the 
considerable investments already made to reduce the environmental impact of the 
company's production activities in Maranello. 
After the inauguration of the 
photovoltaic installation on the roof of the Mechanical Machining facility in 
January 2009, which reduced the factory's power requirements by over 210,000 kWh 
annually, 2009 also saw the opening of Italy's biggest tri-generation plant (the 
simultaneous production of power, heat and cooling from a single source) - the 
first of its kind to be implemented by a sports car manufacturer. Combined, the 
two systems reduce CO2 emissions by 30,000 tons a year or 40 per cent. Thanks to 
these ecological solutions, Ferrari is completely autonomous for its energy 
requirements. This reduction also means that Ferrari will meet the Kyoto 
protocol objectives a full 10 years ahead of schedule and with double the figure 
imposed on Europe.
This represents another 
significant step forward in the 'Formula Uomo' strategy implemented by Ferrari's 
Chairman, Luca di Montezemolo, at the end of the 1990s and which has transformed 
the Maranello production facility into one of the most advanced in the world. It 
has also helped create a unique working environment which, in addition to other 
initiatives for the well-being of employees, ensures that Ferrari has become a 
model, as demonstrated by the fact that the factory has, in the past, received 
the 'Best Place to Work in Europe' award.
The Ferrari California is now 
available with the HELE system as a factory-fit option with a price of A$2,750 
in Australia and A$2,650 in New Zealand excluding statutory charges, delivery 
costs and dealer charges.