The Ferrari Store in
London is supporting the Royal Institute of British
Architect’s vision for the Cities of Tomorrow
with a unique and innovative display in all four windows
of the flagship store on the capital's upmarket Regent
Street.The
window designs were created by Duggan Morris Architects
and show their vision for how Cities of Tomorrow
can take inspiration from one of the most iconic
automotive brands to create innovative urban
environments of the future. The displays utilise Ferrari
memorabilias, original, unique and certified components
from past and present of F1 and GT cars, which can be
purchased from the Ferrari Store.
The concept of the
Cities of Tomorrow display at the Ferrari Store shows
future cities as an mix of creative engineering,
architectural innovation and renovation through
imaginative reuse and reinvention, where intelligent
building systems can be employed to facilitate movement,
passive environments and well-being.
The Cities of Tomorrow
initiative
at the Ferrari Store on Regent Street is currently on
show until Sunday 29 May.
