Alonso and Massa’s arrival in the new FF received a rapturous welcome from the tifosi and enthusiasts gathered outside the store. At the end of the ceremony, the drivers posed for the dozens of photographers and TV cameras covering the event. However, before leaving for the circuit, they also met with the media and a select number of Ferrari clients inside the store, but stopped off to sign autographs and greet the delighted fans that had been waiting for them since the early hours of the morning.

The Barcelona Ferrari Store, with its around 300 square metres on two floors, embraces the Ferrari spirit with its dual heart in competition and luxury. Its four great windows are facing one of the most important shopping streets in Barcelona.

Inside, the new store’s different areas have been planned like unique and special spaces: the Fan line, dedicated to the fans of the Scuderia, is presented on the ground floor. The luxury and lifestyle lines, men’s, women’s and children’s clothing - aiming to reflect the values of craftsmanship and quality of the world of Ferrari, interpreted in a contemporary way - can be found on the upper floor. A selection of different items topped off with accessories, technology and memorabilia, original components, unique and certified by Ferrari GT and F1. Graphic works and images accompany the clients on their way through the store, narrating the history of the Prancing Horse. The interior design picks up the dynamic and sinuous forms of the road cars, while the important aspect of energy conservation has been implemented by using LEDs of the latest generation for the store’s lighting.

The shop in Barcelona is the 46th point of sale Ferrari in the world, and joins others in prestigious locations such as Rome, New York, London, Johannesburg and Abu Dhabi. The Store is managed by ARP, Advanced Retail Project, operating in the retail sector in Italy and all over the world.