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The first part of the Ferrari World
Design Contest initiative's selection
process has been concluded and the resulting
seven finalist schools, which include
students from all over the world, will be
involved in planning the Ferrari of the
future. |
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The first part of the
Ferrari World Design Contest selection process has been
concluded. The contest has been launched by the
manufacturer from Maranello in collaboration with
Autodesk, the Ferrari’s technical partner and supporter
of the project, for 50 prestigious international design
schools. The seven finalist schools, with students from
all over the world, will be involved in planning the
Ferrari of the future. The finalists are: IED and IAAD
from Turin (Italy), the London Royal College of Arts
(UK), the European Design Institute Barcelona (Spain),
Seoul’s Hong-ik College (Korea), the DSK Supinfocom from
Pune (India) and the College For Creative Studies in
Detroit (USA).
In this second part of the competition, style research,
the finalists will be involved in the creation of the
three models every school can present: in 3D and as a
physical model in a scale of 1:4. The contest’s goal is
to develop the Ferrari of the future, a pure hypercar,
using technologies and materials of the latest
generation. A supercar, which is extreme regarding its
architecture and its functional aspects: hyper-light and
hyper-fast, hyper-ecologic and hyper-technological.
During this second stage, the students have to pay
special attention to details and the interior’s
development, without leaving the car’s functional
aspects unconsidered.
The more than 200 projects, which arrived at Maranello,
underlined great attention towards lowering consumption,
combined with alternative powertrains, mainly focused on
hybrids. Meanwhile the projects all have driving
pleasure in common, ensured by weight reduction, while
the design goes both ways: geometric or tortuous, with
organic forms created by the students. It was a
difficult selection process for the jury, under the
presidency of Luca di Montezemolo, which decided
unanimously, thanks to the works’ quality, to raise the
number of finalists to seven, compared to six schools
scheduled for the contest’s final stage.
The winners, with the results announced in July, will
win an internship at Ferrari, and cash prizes. Autodesk
will also present an award to the student team that best
uses Autodesk Alias software to both communicate their
design intent and demonstrate the process of design. The
contest follows the tradition of Enzo Ferrari, brought
forth by Chairman Montezemolo, supporting research and
investing in young talents.
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