Students from Seoul’s
Hongik University have won the Ferrari World Design
Contest, a competition in which 50 highly prestigious
universities across the globe took up Ferrari’s
challenge of imagining its cars of the future. The
Korean school was chosen ahead of the second-placed IED
of Turin in Italy in the final with London’s Royal
College of Arts finishing in third position.
The first three
classified models are: 1st. Eternitŕ– Kim Cheong Ju
(Rep. of Korea), Ahn Dre (Rep. of Korea), Lee Sahngseok
(Rep. of Korea) - Hongik University
(Seoul); 2nd. XezrI - Samir Sadikhov (Azerbaigian) - IED (Turin); 3rd. Cavallo Bianco - Henry Cloke (UK), Qi Haitao (China) - RCA (London).
Following the
prize-giving ceremony, Ferrari chairman Luca di
Montezemolo commented: “Nurturing the creativity of
young people is a fundamental strategy in every walk of
life. The Ferrari World Design Contest represents a
window that we want to keep open on the world and the
creative energy of the next generation. I saw at first
hand the many genuinely innovative ideas that these
talented youngsters sent us and could feel the enormous
passion and commitment that had gone into them. I am
certain that some of these suggestions will come to
light in the Ferraris of the future.”
The Seoul students
provided the finest interpretation of Ferrari’s design
brief for a thoroughbred hypercar brimming with new
generation technologies and materials, an extreme
(“hyper”) car not only in its architecture but also in
every other aspect. Having completed an initial 2D
design, the entrants then generated 3D models in 3D
Autodesk® Alias as well as making a physical 1:4 scale
model with particular emphasis on detailing and the car
interior in addition to more functional concerns.
All of the design
concepts focused on reducing fuel consumption through
alternative propulsion systems, particularly hybrid
engines. Another common thread was the boosting of
driving pleasure through weight reduction. More
geometric forms alternated with sinuous, almost organic
lines in the various design projects.
There were also two
special prizes. The “Autodesk Design Award”, for the
best use of Alias software in the design process, was
presented by the technical partner to the contest to
Hongik school. The second prize, the “Most Unexpected
Technological Solution” award, went to the team from
Jiangnan University (China) for the audacious technical
solutions contained in The Drake concept. The prizes
were presented by Brenda Discher, Autodesk’s Vice
President Industry Market, and Ferrari CEO Amedeo
Felisa.
The three finalists,
however, received their prizes from Ferrari Chairman
Luca di Montezemolo, CEO Amedeo Felisa, Paolo
Pininfarina, Chairman of the Pininfarina Group which has
partnered Ferrari in the styling of its cars for over
six decades, and Flavio Manzoni, director of the Ferrari
Styling Centre, which organised the contest.
