Ferrari has recorded
strong financial results for the first half of the year
with two indicators reaching record levels: revenues of
1,080 million Euros (+19.6%) and 3,577 cars delivered to
the network, an increase of 11.8% over the first half of
2010.
These results come thanks to the success of the two
12-cylinder limited series - the 599 GTO and the SA
Aperta - and the strong performance of the 8-cylinder
models with the California the standard-bearer in the GT
sector and the 458 Italia the benchmark in the sports
car area.
All of the Ferraris built during the period were personalised by clients
who will also be able to avail of the new Tailor Made
programme from September. This innovative programme
enables clients to create an individual car, using
exclusive and unique materials, colour and trim with the
support of a dedicated team, just as if it were a
bespoke suit.
Ferrari underscored the traditionally close links
between its road cars and the racing world with “track”
versions of the 458, of which 176 were sold for GT
competitions across the globe and the Ferrari Challenge
one-make series. In fact, this year saw the introduction
of the new Asia Pacific series to the latter with round
two held last Sunday in Shanghai in front of 20,000
spectators.
The FF hasn’t yet made any contribution to the company
results. Deliveries of Ferrari’s first four-wheel drive
four-seater have only just begun but the car’s unveiling
met with great success on the various markets.
Ferrari’s trading profit grew by 19
million to 135 million Euros, while its net
profit jumped by 23.5% (91.8 million Euros).
The company’s industrial net cash
position is also excellent, having reached in excess of
650 million Euros on June 30th. This record figure was
achieved whilst continuing to invest very heavily in
product development, and with a net cash flow
for the first half amounting to 222 million Euros before
dividend distribution, an unprecedented achievement in
any six-month operating period.
With regard to sales, North America maintained its
position as Ferrari's no. 1 market with 939 vehicles
delivered during the six-month period, an unprecedented
leap of 23.2% vs. 2010. Volumes were also higher in the
Greater China region (Mainland China, Hong Kong and
Taiwan) with 378 vehicles delivered in the first six
months (+116% vs. 2010). This performance means that the
main Asian market is now Ferrari’s second largest
worldwide, overtaking Germany where volumes remained the
same as last year with 337 cars delivered.
There were also impressive results in the UK where
deliveries rose sharply by over 50% up to 289 cars,
while other nations are in line with the first half of
2010.
“If the trend for the first six months continues at
these levels in the second half of the year, 2011 will
be remembered as one of the best in Ferrari’s history,
taking us back to the record results of 2008. This is a
demonstration of the soundness of the strategy we’ve
adopted in terms of market expansion and constant
product innovation,” commented Luca di Montezemolo.
“Furthermore, we also recently began deliveries of
the new FF and we’re taking our first orders from India
– the impact of both of these factors will only be seen
in the second half of 2011.”
The news from Ferrari’s brand activities is also
positive: retail grew by 45%, thanks in
part to new openings that take the total number of
Ferrari Stores worldwide to 46. Topping the rankings in
that regard is the Store in the Ferrari World theme park
in Abu Dhabi which recently welcomed its 600,000th
visitor.
On the licensing and
sponsorship fronts, contracts with strategic
partners such as Puma were extended in the first six
months of 2011 too.
Ferrari is also very much involved in online
activities. Aside from the www.ferrari.com website, its social network presence
continues to grow. Ferrari’s official Facebook page now
has almost 5 million friends and online
sales have increased by 40%. The latest news is
that a new digital version of the Ferrari Official
Magazine has also been released.
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