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Ferrari Kiev, the first Ferrari dealership
in the Ukraine, has opened its doors in the
historical centre of the Ukrainian capital,
at 16A Shota Rustaveli Street. |
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Ferrari Kiev, the first
Ferrari dealership in the Ukraine, has opened its doors
in the historical centre of the Ukrainian capital, at
16A Shota Rustaveli Street. Large showroom windows give
an excellent view on the over 380 square metres of
showroom, displaying the whole Ferrari range, with the
atelier and a dedicated configuration space, a lounge
room and a Ferrari corner with a selection of Ferrari
Store products.
The inauguration ceremony was hosted by Gennadiy
Ovcharuk, general director of Redcar Ltd., the company
which owns Ferrari Kiev, in the presence of the
vice-president Sales and Marketing from Ferrari S.p.A,
Enrico Galliera, the Head of Ferrari Central/East
Europe, Stefan Muller, and Ferrari Regional Sales
Manager East Europe, Massimo Gallotta. Special guest of
the opening was Dmitriy Rybak, race driver in the
European Ferrari Challenge Series.
“We are very proud of representing Ferrari in Ukaine,
and we look forward to offering our customers an
ownership experience that will be as fascinating and
complete as possible,” says Mr Ovcharuk. “Our
preparations started more than one year ago: we studied
Ferrari’s corporate standards, trained our staff in
Italy, took in account every single detail while
designing the showroom. Today we are able to offer our
clients the full package of services: from the
configuration of the car to a professional service in
the Ferrari workshop. For us the opening is not just
another showroom presentation in Kiev, but a recognition
of our country at an international level.”
Ferrari Kiev is the latest dealership to introduce
Ferrari’s new worldwide corporate identity. A vision of
the various functions in the interaction between the
client and the dealer drives the layout of the showroom,
with the real protagonists, the cars, in the centre. The
exhibition areas enhance illumination, viewing angles,
space and backgrounds. The personalization area offers
all that is needed to support the client in choosing the
many options to uniquely configure a new Ferrari. Large
windows provide a full view from the street onto the
models exposed. The interior space is enriched by
Ferrari pictures of the past and present.
The dealership and the official service are managed by
Redcar Ltd., a company owned by VIPOS Group, present on
the Ukrainian car market since 1996 and nowadays
specialized in premium brands.
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