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Ferrari has debuted the new FF in South
Korea; FMK Corporation, the official
importer, held a launch event at the Banyan
Tree Club & Spa, a luxurious five-star
resort located in downtown Seoul, announcing
that it will officially start sales of the
FF. |
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Ferrari
has launched the new FF in South Korea; FMK Corporation,
the official importer, held a launch event at the Banyan
Tree Club & Spa, a luxurious five-star resort located in
downtown Seoul, announcing that it will officially start
sales of the FF in Korea. The entrance to the venue
displayed the balance of the Ferrari range including the
599 GTB Fiorano, 458 Italia, and California specified
with “Atelier” showcasing the best of Ferrari’s options.
The launch event opened with traditional Korean
welcoming music and parade known as ‘Cheeta’, a fanfare
of traditional trumpets and Korean drums, before the
unveiling of a magnificent “Rosso Maranello” FF. The
first event was the press conference attended by 100
Korean journalists eager to view Ferrari’s new flagship
model. This was followed by an evening event where over
100 customers and prospects attended the launch party
showing great enthusiasm for the unveiling of the new
FF.
Special guests participating in the event included Mr
Enrico Galliera, Senior Vice President in Commercial &
Marketing of Ferrari, and Mr Simon Inglefield, Regional
Head of Ferrari for the Asia Pacific region. They were
both impressed by FMK Corporation’s commitment to
Ferrari and their Korean customers, as well as, their
confidence in presenting the FF to the Korean market.
Mr. Galliera said, “I want to take this opportunity to
thank everyone for your strong passion and support for
Ferrari over the past years and we are confident that
you will all appreciate the sensational new FF.” Mr
Young-Sik Kim, acting CEO of FMK Corporation, said “The
high-performance FF is the most practical and luxurious
model in the history of the Ferrari brand. It asserts
what the ‘Extreme GT’ is all about.”
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