Ferrari
Chairman Luca di Montezemolo and Shanghai Expo Development Group
President Ding Hao have signed a three-year agreement regarding the
permanent presence of Ferrari in a large exhibition area inside the
Italian Expo hall. After the success of the Italian area at the Expo and
in particular of the Ferrari stand where the HY-KERS - Ferrari's first
model with hybrid technology - was displayed, the new exhibition area
will enable visitors to admire models and other interesting artefacts
representing the past, the present and the future of Ferrari. During the
signing ceremony Luca di Montezemolo thanked Ding Hao and the entire
delegation who had pushed to have the presence of Ferrari. "We are very
pleased," Montezemolo said, "to have the possibility to present Ferrari
to the Chinese public. This permanent exhibition further strengthens the
connection between Ferrari and China, where we have been officially
present since 2004, but where we already sold the very first car in
1992. A commercial success with a continuously growing market, which by
the end of the year will be the second biggest after the USA. Passion
and attention is dedicated to us also by our numerous Formula 1 fans,
who have been supporting us since the first edition of the Chinese Grand
Prix, which was won by the Scuderia on the Shanghai circuit in 2004.
Ferrari wants to make even better known its culture, its values, its
advanced technology, style and design in a country where these
characteristics are more and more appreciated." Meanwhile President Ding
Hao underlined that "it is a great pleasure and it makes us proud that
we have Ferrari with us. A recent survey showed that almost all of the
people surveyed were ready to visit the Italian stand if it is assured
that Ferrari will be present. This confirms how much the Prancing Horse
is loved in China. After my short visit today I was able to understand
even better what the company stands for - its values and its tradition
of technology and innovation, but first and foremost its teamwork. I
hope that Ferrari will work with us in a team for the overall success of
this initiative." |