MotorVillage, the flagship Fiat Group Automobiles' showroom on Rond-Point des Champs-Elysées, Paris, has become the "MuseoVillage" as the flagship location is turned over to an emotional exhibition that traces the storied 111 year history of the Italian carmaker.

The new showroom complex has been turned over to a series of historic models, becoming a museum to the Fiat Group's past achievements which are complimented by a series of cult-status objects from the corresponding eras, costumes that trace more than a century of fashion, as well as texts, photos and movies that turn the exhibition into a living timeline. Motor racing success through the decades is presented across the Fiat Group brands while the 'journey' is completed by a focus on the Agnelli family - which founded Fiat in 1889 in Turin - through a family tree, while the plants that produced one famous model after another are also detailed.

The collection of cars on display in the MuseoVillage exhibition kicks off with the stylish century-old Lancia Beta Torpedo (1909) and is followed chronologically by the fabulous Alfa Romeo 6C 1750 GS (1931) and a second Alfa Romeo, this time the legendary 8C 2900 B (1938).

The post war era of Italian car building gets underway with the sweeping form of the Maserati 300S (1955) and the unusual Abarth 750 Bertone Car record (1956). Then comes the famous Fiat 124 Spider (1968), before Lancia, the world's ultimate rallying-synonymous brand, is represented in the modern-era by the fearsome Group B Delta S4 (1985). finally, to round out the exhibits, the first Fiat 500 to leave the production line takes its place amongst this clutch of Italian automotive icons.

To further illustrate the world that these legendary cars inhabited, Didier Ludot, from the Palais Royal, an expert and specialist in the 'haute couture' of the twentieth century, has selected from its private collection an array of period costumes dating from 1900 through to today, including a stunning dress designed by Yves Saint Laurent for Catherine Deneuve in 1965 and rare pieces created by the leading names in haute couture such as Lanvin (1918), Schiaparelli (1937) or Pucci (1966).

Meanwhile contemporary art is also honored with the addition of exclusive creations by a series of young Italian artists wrought out of body parts taken from the Fiat Panda. These works come from the groundbreaking exhibition of contemporary art, Paratissima, which was held in Turin from 3 to 7 of last November. "MuseoVillage" runs until March 13.