Chrysler Group will be
taking a lead from Fiat's success in offering a great
depth of personalisation options for the 500 in Europe
by displaying a U.S. market version at the North
American International Auto Show this month clad with
Mopar accessories.
Chrysler Group will be
showcasing Mopar versatility in Detroit, and as well as
the customised Fiat 500, the Chrysler, Dodge, Jeep and
Ram brands will all have "Moparized" vehicles which will
be prominently displayed. In addition, vehicles
throughout the exhibit will feature a variety of Mopar
performance parts and accessories.
The cutomised Fiat
500's list of accessories is made up of door-sill guards
with 500 logo, roof/hood decals feature a double-blue
stripe, Katzkin leather interior, black with blue
accents, carbon fiber-style hand brake, carbon
fiber-style shift knob with leather boot, rear
window-mount rack, snowboard carrier, wheels, black
gloss, chromed exhaust tip, chromed mirror covers,
chromed fuel flap, chromed grille surround, front and
back, wheel center caps, key fob cover and strut tower
brace.
“More than 30 percent
of the people who are in the market for a new vehicle
are influenced by the breadth and availability of
aftermarket accessories,” said Pietro Gorlier, President
and CEO of Mopar, Chrysler Group’s service, parts and
customer-care brand. “With our company’s launch of 16
new vehicles, Mopar is coming to the party with a
truck-load of accessories that will fit a variety of
lifestyles.”
In its 48,800 sq/ft
exhibit on the main floor in the middle of Oakland Hall
at Cobo Center, Chrysler Group will feature more than
100 Mopar accessories and performance parts throughout
its display of 57 vehicles. Customised vehicles will
include the Chrysler 200, Dodge Durango, Fiat 500, Jeep
Wrangler and the Ram Outdoorsman. Also in the Ram
display, Mopar’s Ram Runner - which was first shown at
the 2010 Jeep Safari in Moab, Utah - will be prominently
displayed in the back of a Ram 5500 Chassis Cab race
hauler. Since its debut, the Ram Runner video has
generated more than 100,000 views on social media sites.
Mopar announced today that production for the Ram Runner
parts package will begin in March.
In addition to
Moparized vehicles, the company will also feature live
demos in its Accessorisation Station. To show ease of
installation, Mopar accessories will be installed on the
2011 Jeep Wrangler Call of Duty: Black Ops Edition. “Our
goal is to show consumers how easy it is to personalize
and accessorize their ride,” said Gorlier. “And like we
did with the introduction of our Mopar Ram Runner, we
will gauge reaction to accessories that we plan to offer
in the future.”
Also on show will be a
Mopar-accessory laden version of the just-launched
facelifted Chrysler Sebring mid-size sedan, now known as
the 200. Mopar lowered the car three
inches and created its own - and if the single preview
image released by Chrysler today is anything to go by,
truly tasteless - interpretation of the 200 while adding
the following accessories: Black and Tungsten paint
scheme; gloss black grille surround; recessed wing
badge, gloss black mesh grille, gloss black lower mesh
grille, fog light bezel with light bar, brake induction
openings, vented hood, lower chin spoiler, 19-inch
wheels, aero sill cladding, Mopar ghost decal, gloss
black belt molding, gloss black mirror cap, Mopar
Katzkin leather seats, boot spoiler, tungsten painted
license plate visor, rear valance and a bright exhaust
tail pipe.
