A collection of huge
bionic eyes forms the centrepiece of a new international
art exhibition which has opened at Fiat’s London
flagship dealer. Fiat Marylebone, in the capital’s
Wigmore Street, was once again chosen as a venue for
this leading art showcase thanks to its unique design
and space. It was created in 2008 with art and fashion
shows in mind as well as the ability to display cars,
and has proved the perfect site for previews and
receptions.
Around 100 guests enjoyed a champagne reception while
viewing the latest expo, Art in Park, featuring
artists Daniela Ribeiro and Valentim Quaresma, and
photographer Gonzalo Bénard. Art in Park is an
international initiative helping young artists to get
exposure for their work.
Daniela’s work, linked
to the use of technological waste, features 14 bionic
eyes made of components from around 2000 mobile phones.
They represent the way in which people of the future can
connect with the Internet through their own eyes.
Valentim also recycles, using everyday objects to
transform into award-winning luxury fashion and
jewellery items, effectively giving them another life.
The event was attended
by actors Chris Ellison and Tom Chambers, who met
Daniela and Valentim for an introduction to the artists’
work. “The exhibition will run for a month at the
flagship,” says Tony Dittli, managing director, Fiat
Marylebone. “It’s part of a global support initiative
for young artists and Fiat Marylebone is delighted to be
promoting it in London. The bright, modern feel fits
perfectly with Fiat’s own brand values.”
