Fiat has launched onto
the Italian market a special Punto Evo to commemorate
the 150th anniversary of the unification of Italy, a
declaration that was signed in the carmaker's home city
of Turin in 17 March 1861. The Punto 150°, as it has
been dubbed, carries a round symbol badge on the
B-pillar and comes in a specially named metallic body
colour "Azzurro Italia".
The milestone of the
unification of Italy is especially significant as the
declaration took place in Fiat's hometown and the 150th
anniversary fell last Thursday (17th March). The giant
domestic carmaker is one of the key sponsors of the
series of events that are being run and is supplying a
fleet of vehicles that are set to be used during the
celebrations.
The unification of
Italy took place in 1861, after the wars that were waged
against the Austrians had concluded and once Garibaldi's
expedition to Sicily was completed; it meant the long
period of political and military fights leading Italy on
the path to unification were finally over. On the 17th
March of that year national unity was proclaimed in
Turin which became the first capital city of Italy.
During the Risorgimento, the city took in the exiles
from all over the country. They had developed a common
unitarian aspiration and here they designed the
political strategy that would result into the
unification of the country. Therefore, the new history
of Italy, independent and united, initiated from Turin
on the 17th March one and a half centuries ago.
The city would be the
capital for four years until 1865, when the seat of
government moved to Florence. Rome became the final
capital city, in 1871, when the unification of the
country was fully completed. In 1911 and 1961, on the
occasion of the fiftieth anniversary and the centennial
of national unification Turin again became the heart of
the country: the lavish celebrations taking place there
for the two anniversaries drew over 6 million visitors
each.
The Punto 150° is
basically a Punto Evo specified to the new "MyLife"
standard equipment level with commemorative logos
attached to the B-pillars and finished in a metallic
blue, dubbed "Azzurro Italia", although it is not clear
if this is a new body colour as it appears from the
images released by Fiat to be very similar to a blue hue
already available on the Punto range. The MyLife
features that come as standard on the Punto 150° include
climate control, radio with CD/MP3 player, fog lights
and the Punto Evo's standard alloy wheels. There are
four engine options offered, two petrol units: 1.2-litre
with 69 CV and 1.4-litre with 77 CV as well as the
robust turbodiesel 1.3-litre Multijet II 16v with 75 CV.
Finally the 70 CV 1.4 "dual fuel" (petrol/methane)
engine option is included. Pricing starts at 9,900 euros
for the Punto 150° 1.2 69 CV.
The Punto 150° will be on
sale from April to late June across the Italian Fiat
dealer network. Fiat is also supplying a fleet of 50
vehicles to the celebrations with the first batch of 10
being ceremonially handed over last week at the
Mirafiori Motor Village dealership in Turin. The fleet
is made up of 40 cars (split between Fiat's 500 and
Punto Evo as well as Lancia's Delta) and 10 Fiat Ducato
minibuses.
At
the headquarters of the Italia 150° celebrations
at the Officine Grandi Riparazioni, a vast former
factory complex now refurbished and located on the edge
of the city centre where trains were built until the
1970s, Fiat is showing off its latest technology in the
shape of the 85 CV TwinAir engine. Fiat will also be
emblazoning the official Italia 150° logo on its
printed materials and across dealer displays for the
period of the celebrations which will last until the
autumn while the historical museum in Turin is being
opened up to the public for three days a week where the
long and rich 111 year history of the Italian carmaker
can be traced through a selection of cars, drivetrains,
models, documents, videos and photographs.