The Fiat Palio lives on
in China: just over a decade after it was first
launched, and a couple of years after it went out of
production, the 'world car' is back with a facelift and
new engines but now built and sold as a Zoyte.
When Fiat's Chinese joint
venture with Nanjing Auto collapsed, upstart carmaker
Zoyte Auto bought the redundant production lines and
intellectual property and with a thorough reworking the
Palio is set to go back into production in China with
new front and rear clips, a new interior and dashboard
and now fitted with 1.3- and 1.5-litre Mitsubishi
engines. Zoyte Auto was only set up in 2005 and in 2009
beefed up capacity by buying
Jiangnan Auto. Zoyte
builds China's cheapest car, which is based on the
Suzuki Alto, and has also joined the ranks offering an
EV.
The B-segment Palio
hatchback was developed by Fiat as its first "global
car", through the "Project 178 World Car" initiative.
The project was designed and engineered in Brazil,
styled by the IDEA institute, and launched in 1996. It
quickly spawned a "family" of derivatives that comprise
of the Siena (sedan), Palio Weekend (estate) and Strada
(pick-up). The "World Car" has been sold across the
world and built in countries including Argentina,
Turkey, South Africa, Poland, Egypt and India.
The Palio arrived in
China in 2002 as the key model in the Nanjing Fiat joint
venture, joined by the Siena and Strada. However Nanjing
Fiat struggled to make an impact in the Chinese market,
partly due to Fiat's lack of understanding of the
country and the preference of Chinese consumers as well
as a less than fulsome commitment, and then by Nanjing
Auto's focus on its purchase of the assets of failed UK
carmaker MG Rover and the relaunch of these brands in
China and abroad. Nanjing Fiat also spawned a unique
derivative of the "World Car": the Perla, a
locally-developed attempt to take the Siena sedan
upmarket. The Nanjing Fiat JV collapsed in 2007 and Fiat
has now joined forces in a new joint venture with
Guangzhou
Auto.
Zoyte
Auto, one of the newest names on the Chinese automotive
scene, bought the assets of Nanjing Fiat, including the
"Project 178 World Car" line, and set about updating the
redundant Fiat models to make them more relevant to
Chinese buyers as part of its ambitious strategy to ramp
up production. As well as the Palio, Zoyte Auto will
revive the Strada, to be called the "S Series", while it
has also bought the Italian lines of the Fiat Multipla
which was discontinued last year. Dubbed as the "M
Series", Zoyte has been already building the Multipla
from CKD kits since 2009 but is now installing the
production lines. The Chinese carmaker has also acquired
the Turkish lines of the last-generation Doblò LCV and
this will be added to the line-up this year as the Zoyte
D Series.
The final model in Zoyte's raid on Fiat Group
production lines is the Lancia Lybra D-segment sedan and
station wagon. Dubbed the L Series, in the future Zoyte
hopes it will also go on to underpin a new model after
undergoing a comprehensive redesign.