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While artwork will adorn the walls, the real
masterpiece of this gallery will be the new
U.S. market Fiat 500 Cabrio (above), the
convertible version of the 500 that will be
unveiled Thursday, April 21 at the New York
Auto Show. |
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Fiat North America
announced today that the Fiat Gallery at 18 Wooster, a
destination for visitors to immerse themselves in the
Fiat brand and culture, will open April 21 and run 11
days to coincide with the 2011 New York International
Auto Show.
The Fiat Gallery at 18 Wooster combines design and
interactive elements of a Fiat Studio with an art
gallery and an intimate Italian lounge and café. Located
at 18 Wooster St. in the renowned SoHo arts and fashion
district of Manhattan, the Fiat Gallery at 18 Wooster
will be a hub of entertainment and an engaging, relaxing
way to experience the Fiat brand firsthand,
complementing the brand’s presence at the New York Auto
Show.
Housed in a former art gallery, Fiat Gallery at 18
Wooster will open to the public at 8:30 p.m. April 21,
and then daily from 10 a.m. to 10 p.m., except on
Sundays when it will close at 8 p.m., through May 1.
Fiat North America will be hosting some unique events
with major partners with each event taking on the
attributes and personalities of the 500 Pop, Sport and
Lounge vehicles themselves.
While artwork will adorn the walls, the real masterpiece
of this gallery will be the new U.S. market
specification 500 Cabrio (500C), the convertible version
of the 500, that will be unveiled Thursday, April 21 at
the New York Auto Show. The Fiat Gallery at 18 Wooster
will display the 500 Cabrio, as well as the 500 Lounge
and Sport models and a vintage 500. Visitors can
experience the design evolution of the 500 through
drawings by Roberto Giolito, the 500 Italian designer,
that wrap around a vintage 500 display.
The U.S. market 500, which went on sale in March, marks
the return of the Fiat brand to the United States after
a 28-year absence. Not only will visitors learn about
the modern 500 and its heritage, they will be able to
test drive the 500 on the bustling streets of New York
City. The Fiat Gallery at 18 Wooster will have three
500s on site each day for the test drives.
An inviting Italian lounge and café will greet visitors
as they enter the 4,500-square-foot Fiat Gallery at 18
Wooster. Visitors can enjoy an espresso compliments of
Fiat and Lavazza while relaxing in this intimate lounge
and café, or while checking out the 500 Lounge model
with all of its premium amenities.
A second room showcases the vintage 500 and design story
panels, as well as the 500 Cabrio and 500 Sport
hatchback. Just as you would find in a Fiat Studio – the
name the Fiat brand has given its U.S. dealerships –
visitors will be able to use the Style Center to
consider and choose their favorite of 14 exterior
colors, as well as 14 unique seat color and material
combinations that can be ordered to personalize the
vehicle.
The Fiat Gallery at 18 Wooster also will feature art
exhibits, including 500 hoods and doors that were used
by artists as their canvas and musical instruments
created from automotive parts. Engaging interactive
elements such as Style Sculpt allow visitors to create a
Kaleidoscope from the Cinquecento and experience Fiat in
unique ways. The Fiat Gallery at 18 Wooster will offer
entertainment during the 11-day run, including live
music and art exhibitions.
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