At the same time the Brazilian market Idea's range is being boosted by the availability of the HSD (High Safety Drive) kit to the "Essence" and "Sporting" versions. HSD adds the option of airbags and ABS to the B-segment model which is built at Fiat Automóveis' Betim plant.

The special series Fiat Idea Itália, celebrating the Momento da Itália no Brasil, will be limited to 580 units and is given specific badging and a more distinctive look through the incorporation of a series of cosmetic add-ons drawn from the outfits of its sister models, leveraging the range with the "Italia" model slotting in above the "Essence" and "Attractive" specification levels and below the "Sporting" and "Adventure".

The new looks of the Idea Itália are set off by exclusive 16-inch alloy wheels (taken from the Idea Itália's European sister model, the Lancia Musa, as well as the similarly-Punto based Ypsilon, but with Fiat hub cap badges fitted), headlights and tail lights that come with the black headlight inner frames off the Idea Sporting version while the chrome trim inserts in either side of the front bumper, in the door rubbing strips and across the tailgate that usually feature on the Attractive and Sporting versions will also carry over.

The mix-and-match continues with the vesúvio gloss black tailgate spoiler taken from the Sporting. The "high gloss" black effect for the door window surrounds is also incorporated onto the Idea Itália. There will also be a special crest, featuring the Italian flags mounted on the C-pillar trim.

Inside, the Idea Italia will feature an exclusive fabric (though this is unclear from the press images which appear to show the standard finish) and the usual "bi-colore" effect option for the dashboard with the chrome-style inserts which will also be added. Under the bonnet there are no changes while the Dualogic transmission will be an option.