Following its launch at
the Milan Fashion Week and the Geneva International Auto
Show, Fiat and Gucci have now presented the Fiat 500 by
Gucci in Paris. Last night, Fiat presented the white
version at the MotorVillage Rond-Point des Champs
Elysées.
Gucci then joined Fiat's
venue to end the evening with a party for press,
socialites, and clients. Alice Gold performed live, and
DJ Michel Gaubert mixed music. Simultaneously, Gucci
hosted an exclusive cocktail at its Avenue Montaigne
store to unveil the black version of this special
edition 500, customized by Gucci Creative Director Frida
Giannini in partnership with Fiat's Centro Stile. The
500 by Gucci collection of ready to wear and accessories
was also on display.
Launched in the year that
sees the celebration of both the 150th anniversary of
the unification of Italy and Gucci's 90th anniversary,
the Fiat 500 by Gucci will initially be available from
April 1st to June 30th exclusively by pre-order online
with a list price that starts from 17,100 euro all
inclusive. Following Paris, the car will also be
displayed in exclusive locations in metropolitan cities
such as London and Tokyo, followed by the European
commercial launch in June. It will then become available
in the rest of the world at the end of the year.
