Kelley Blue Book
has named the Fiat 500 its
2011 Coolest New Car Under $18,000.
This year, Kelley Blue Book’s editors decided to
rank their Top 10 choices from 10 to 1, and they rated
the Fiat 500 as the No. 1 pick on their ‘Cool Cars’
list. With a starting MSRP of $15,500 (excluding $500
destination) and more than a half-million ways to
stylize and personalize, the 500 offers Italian
styling, fuel efficiency and
innovative technology.
Kelley Blue Book said of the Fiat 500,
“Regardless of what the Hello Kitty mafia would like to
believe, cute isn’t cool. Not usually, anyway. But
that’s because cute is rarely backed up by substance, as
it is in the 2012 Fiat 500. It’s seven inches shorter
than a Mini Cooper and positively adorable, but spend a
day driving Fiat’s first U.S. offering in 28 years, and
you’ll discover a comfortable, livable, well-built
sub-compact car that just happens to have 10 times the
personality of some of its cookie-cutter competitors.”
“We are extremely honored that Kelley Blue Book’s kbb.com
editors chose our new 2012 Fiat 500 as the Coolest New
Car Under $18,000,” said Laura Soave, Head of the Fiat brand
for North America. “With a starting price of
just $15,500, along with unique Italian design and loads
of standard features, the Fiat 500 is proving that you
don’t have to spend a fortune to have fun in a car.”
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