Fiat will celebrate its
Italian heritage as the honoured marque of this year’s
Rodeo Drive Concours d’Elegance in Beverly Hills,
California. The annual Father’s Day event will take
place on Rodeo Drive today.
As the event’s featured brand, Fiat will prominently
showcase the Fiat 500. Fiat will display fourteen
“Cinquecento” vehicles in all fourteen exterior colors,
as well as vintage vehicles such as an original 500.
Consumers will be treated to test drives of the 500 and
a gourmet coffee bar with cappuccino and espresso.
Specially designed Fiat planters will bring added design
elements and focus to the event.
“Fiat is thrilled to be the honored marque at the 2011
Rodeo Drive Concours d’Elegance,” said Laura Soave, Head
of Fiat Brand North America. “Rodeo Drive is a perfect
location to feature the iconic Fiat 500, and we look
forward to sharing our Italian heritage with car lovers
in picturesque Beverly Hills.”
This year’s Rodeo Drive Concours d’Elegance will
celebrate “The Art of Italian Motoring,” as Italy marks
the 150th anniversary of the unification. As part of the
celebrations, at today's event, some of the most
prestigious Italian designers and automakers will be
prominently featured to an estimated 30,000 spectators
from throughout Southern California.
“Fiat brand’s participation in the 2011 Rodeo Drive
Concours promises to bring another level of excitement
for our spectators as they will have exclusive access to
the latest in Italian motoring,” said Bruce Meyer,
Chairman of the Rodeo Drive Concours d’Elegance. “This
annual event is a Father’s Day tradition for thousands
of southern California residents, car collectors and
aficionados, and this year’s selection of world-class
Italian entries promises to be one of the best.”
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