Fiat’s Suzuki-sourced
crossover, the Sedici, could be added to its Indian
market model range, according to Indian media reports –
the news comes just as co-operation between the two
carmakers shifts into the spotlight.
According to
Automotive News, Fiat CEO Sergio Marchionne and
Suzuki Chairman Osamu Suzuki discussed the Japanese firm
building the next-generation crossover on behalf of
Fiat, once again at its Hungary factory, in a meeting
held on May 25.
The Sedici hasn’t been
a huge success story – sales peaked at just over 30,000
units in its first year on sale, but have steadily
declined to little over half that in the intervening
five years, despite a mild mid-life refresh. However,
for Fiat, the Sedici was important, as it gave it an
instant entry into the soft-roader market, a rising
segment ignored by the Italian carmaker and in which it
had, by that time, been left trailing its rivals. For
Suzuki, which calls its version of the crossover an SX4,
it has been a solid seller in Europe, peaking at around
50,000 units before the inevitable decline. Although the
car is a co-operation between Fiat and Suzuki, with
styling by Giugiaro, the technical aspects of the car
are all Suzuki, with Fiat’s sole contribution its
MultiJet turbodiesel engine and accompanying manual
gearbox.
Observers have been
quick to question the likelihood of Fiat and Suzuki
continuing their collaboration on a second-generation
model, noting Fiat’s newfound stake in off-road
specialist manufacturer Jeep, as well as Suzuki’s
increasingly close relationship with the Volkswagen
Group – the German manufacturer currently owns 19.9 per
cent of its partner. These two companies have looked at
expanding their collaboration, with VW eyeing expansion
in the Indian market and hoping to leverage Suzuki’s
expertise in building small cars at low cost. However,
it is understood that earlier this year, Suzuki pitched
a number of ideas for the SX4 replacement to Volkswagen
executives, who were reportedly unimpressed with the
proposals. Meanwhile, Jeep’s expertise lies mainly in
larger off-roaders, with the SX4/Sedici a full class
underneath the smallest current Jeep. These factors may
explain why the door is apparently open for Fiat and
Suzuki to extend their existing collaboration.
In the meantime,
Fiat’s floundering and sharply loss-making Indian
operation, Fiat Automobiles India (FIAL) – which is
frantically casting around for ways to improve its
falling sales – came sharply into international focus
last week, following highly critical comments in
relation to it from Ratan Tata, the chairman of joint
venture partner Tata Motors.
Suzuki builds Fiat
Powertrain’s 1.3 Multijet 16V engine under licence in
India, and reportedly wants to double the output to
400,000 units per year. FIAL is anxious to build the
additional units at its vastly underused
state-of-the-art plant in Ranjangaon, although Suzuki
has never shown any interest in Fiat being involved in
its licenced production operations. AN this week
also noted that Magneti Marelli could become involved in
the Suzuki supply chain, providing its Dualogic
automated transmission as part of a deal. Magneti
Marelli already supplies Suzuki with the ECU for the 1.3
Multijet 16V it builds under licence.
At the same time,
India’s Financial Express newspaper has said this
week that the Sedici, which is available in two- or
four-wheel drive models, could come to India to give
FIAL a quick-fix addition to a model range that
primarily consists of the B-segment Grande Punto
hatchback and C-segment Linea sedan. FE quotes “a
source privy to the discussions”, who told the
newspaper: “Over the past one year Fiat has been
considering several options for its passenger car
segment. Getting its product portfolio right is
critical. Fiat wants to have a model in the SUV space
which would be fuel efficient.” FE added that,
according to the source, the company would either
introduce the Sedici by making appropriate changes, or
would look at a “very similar product”.
Fiat has had a complex
arrangement with Suzuki over licensing to sell the
Sedici, and has only been able to sell it in certain
markets. Bringing the Sedici to India could give FIAL a
useful entry model into the growing compact SUV segment
in the short-term; however, the Sedici is in the
‘soft-roader’ category and may find itself less than
capable in India, where more genuine off-road capability
is frequently required. It is also now an ageing
product, and Fiat could easily fall straight into a trap
it has been in many times before, of trying to palm off
a product that is not up to requirements on a developing
market.