In Shanghai Lorenzo
Sistino, Fiat Group Automobiles Executive Vice President
International Operations, has presented the Fiat 500
First Edition made exclusively for the Chinese
market and embellished by the creative graphics of five
young Chinese designers.
Sistino also confirmed
that Fiat's first Chinese built model under its now
joint venture (the "C medium"
saloon) will be on the local market "by the end of 2012" while
he was also quoted by newswires as saying that its Chinese
dealer network will more double from 40 to 100 outlets
by late next year. Fiat is playing catch up with its
rivals on this market after its previous joint venture
in China fell apart.
This 500 limited edition
- 100 numbered units - will be featuring in an original
initiative ahead of the official launch of the 500 on
September 15. It will arrive CBU from Mexico. Everyone
who places an order for a Fiat 500 from July 12 to
September 15 will take part in a final draw entitling
them to replace the car they ordered with a Fiat 500
"First Edition".
"The start of the pre-order stage is a fundamental stage
for the 500 launch in China and will mark an important
step forward in the joint project of Fiat and GAC",
declared Lorenzo Sistino. "The objective of the 500 is
to position our brand on this market because it is the
model that best expresses the values of Fiat".
Based on the 500 Lounge, the First Edition has a
special three-coat pearlescent white body colour, a red
leather interior and a special badge on the door pillar.
Under the bonnet, it is equipped with the 1.4 litre
MultiAir unit, the petrol engine that won the The
International Engine of the Year Award 2010.
Combined with an automatic six-speed transmission, the
engine delivers maximum power of 101 HP (75 kW) at 6500
rpm and peak torque of 133 Nm at 4000 rpm.
The real novelty of the
Fiat 500 First Edition however is its special
livery, as Lorenzo Sistino explained. "The First
Edition is a special offer exclusively created for
Chinese customers and represents a symbol that joins our
two cultures. Not by chance, we asked five young Chinese
artists to interpret the relationship between our two
countries in a creative, original manner, and to fashion
a tribute for the launch of the 500 in China. The 500
will have many versions and special series, in addition
to the 100 First Edition models. Next year we
will be launching the 500C convertible and the exclusive
'500 by Gucci' special series. The Fiat 500 is the first
important step of Fiat in this great market: by the end
of 2012 we will have launched a new saloon made entirely
in China at the plant in Changsha with our partner GAC".
In detail, the five
unique designs on the sides of the car symbolise the bonds between Italy and China. The first
designer is Leilei, an avant-garde artist who has won
many important awards in China and in other countries.
Use of elements from national popular culture is
predominant in his works. The second young designer is
Mee Wong, illustrator and teacher at the Guangzhou Art
Institute. Her favourite creative element is the panda,
the animal which symbolises Chinese culture. Asian
tradition is again the inspiration for the third artist,
Benny Luk, an award-winning designer of international
fame, who combines graphics and web design. Next is Nod
Young, a visual artist with a unique style whose artwork
has been exhibited in many countries, including the UK,
Germany, the USA, Italy, South Africa and China. Drawing
and illustration master Yan Wei completes the line-up.
She employs traditional Chinese patterns and her works
have been displayed in some of the most famous art
galleries of Shanghai, Beijing, New York and Tokyo.
Made in Toluca (Mexico),
the Fiat 500 marketed in China has an entry-level price
of 190,000 RMB. The range includes three trim levels
(Pop, Sport and Lounge), one engine version (1.4
MultiAir 101 HP), an automatic six-speed transmission,
12 body colours (metallic, non-metallic and three-coat
pearlescent), 9 colour-material combinations for
upholstery and two interior environments (black or
ivory). In brief, this amazing A-segment four-seater
ensures a great handling experience and unprecedented
feeling with its ideal city size, its thrilling driving
dynamics, its brand-new 1.4 litre MultiAir engine, its
innovative Blue&Me hands-free communication system and
seven airbags as standard.