Fiat North America brought its first television commercial, Drive-in, to life as it set up a weekend-long promotion and outdoor cinema for consumers in Times Square, New York. Afternoon activities included an al fresco café serving espresso and gelato, bocce ball, music and a drive-in movie experience. Thousands of people passed through the Simply More by Fiat experience, to learn more about the design, technology and the features of the Fiat 500 and Fiat 500 Cabrio.