On the back of the
interest attracted by Fiat 500 by Gucci with 3,000
pre-orders already logged on the dedicated online
microsite and with the carmaker saying that it has had
requests from all over the world - Fiat and is quickly
adding the "500C by Gucci", the cabriolet version being
once again customised by Gucci Creative Director Frida
Giannini in collaboration with the Centro Stile Fiat.
Ordering will start in
August. The car will be distributed worldwide and from
September will be on display in selected Italian Fiat
showrooms. It will have a price tag of 20,000 euros.
Meanwhile, from 19 August, the "500C by Gucci" will be
the focus of a tour that will stop at some of the most
famous places in Europe.
The new cabriolet version
replicates the changes made to the recent Fiat 500 by
Gucci project but with the fashion house's trademark
band now added to the length of the
electrically-operated roll roof instead of along the
flanks and the boot.
The new convertible
version will thus be be available in the same two body
colours: white with matte chrome-plated elements and
glossy black with shiny chrome-plated accents. For both,
the soft top is black with the characteristic
green-red-green Gucci web pattern printed lengthwise
(the same graphic pattern is sported on the side of the
car). The B-pillars of the saloon version are maintained
on the cabrio with its special sliding electric top so
the Fiat "500C by Gucci" logo is carried over here.
The exterior of the Fiat
"500C by Gucci" has the same 16" alloy wheels with a
retro design of the spokes as its fixed-roof sister
sports. The hub caps have a double "G" logo that matches
the body colour, while the Gucci signature in italics is
displayed on the tailgate and on the door pillar.
Inside the upgrade is
carried over as well, the passenger compartment of the
Fiat 500C by Gucci having some new stitching, materials,
satin and polished chrome-plated elements, a
velvet-effect finish on the radio panel and two-tone
Frau leather seats with Guccissima print. The "Gucci"
web theme also appears on the seats, gearbox, key cover,
mats and, with an innovative finish, on the seat belts.
Fiat "500C by Gucci"
comes complete with plenty of standard equipment:
automatic climate control system, seven airbags (front,
side, window and knee), Blue&Me system integrated with
rear parking sensors, car radio with CD-MP3 player and
leather steering wheel with radio controls.
Before debuting in
showrooms, in August the "500C by Gucci" will be take
part in a tour that will stop at many well known
locations in Europe. The first stop will be at Saint
Tropez (from 19 to 27 August) followed by Berlin (8 - 14
September), Barcelona (25 September - 2
October), London (16 - 23 October) and Geneva (23 - 30
October). In Italy, the tour will start from Forte dei
Marmi (22 - 28 August) and then reach Rome (4 - 11
September), Florence (19 - 26 September) and Milan (8 -
16 October).
A 5 x 5 metre crystal
cube with a shiny black lacquered bottom and top will be
set up for each stage of the tour. Inside, the cabriolet
will be on show, while at night the installation will
light up creating an atmosphere. The stage will be
completed by three small showcases displaying some of
the articles in the "500 by Gucci" collection, which
comprises travel accessories, small leather goods, track
suits, bomber jackets, driving gloves, eyewear and a
watch.
Like the saloon version
before, an advertising campaign has been created for the
Fiat "500C by Gucci" in which the car features next to a
model called Natasha Poly. The selected Fiat dealerships
that will be displaying the "500C by Gucci" will receive
copies of a lifestyle brochure that has been created as
a fashion catalogue.
