The Gold, Silver and Bronze awards are handed to winning designers in 19 categories. The initiative is carried out in conjunction with the Brazilian Agency for the Promotion of Exportations and Investments (Apex –Brazil).

Consumers have their own and well elaborated ideas about the future’s mobility. To hear them, Fiat developed an original project, of collective conception of a vehicle, from interactivity through a dedicated portal. The concept car was built with the opinion of internet users, right from the theme and conception of the design, up to the choice of materials, innovations and diverse resources for the vehicle, inspired by a discussion about the automobile’s future and the automobile of the future. From August 2009 to October 2010, more than two million people, from 160 countries, visited the portal, where 17,000 were registered and more than 10,000 ideas were posted, thus helping to build the latest Fiat concept car in Latin America.

The Novo Uno meanwhile is Fiat Automóveis’ new sales success in Brazil. Its top-selling model, the Novo Uno recently added 'Sporting' and two-door versions to the range, making a total of 10 options for the consumer.

Presented during the launch of Novo Uno last spring, the Uno Ecology is a prototype automobile focused on solutions that aim to drive it towards being a more ecological and more sustainable vehicle, with less of an environmental impact, besides maintaining the well received design shape of the production Novo Uno. Among its solutions, the Uno Ecology presents plastic components with addition of sugarcane bagasse, seats in coconut fibre and latex, seat covers and materials with cloths from recycled PET and a photovoltaic sunroof.